Bonnier Launches New Digital Imprint, Bookery

The Swedish publishing conglomerate Bonnier has launched an ebook subscription service and a self-pub service, but that doesn’t mean they have lost sight of the legacy industry.

Bonnier launched a new imprint this week as part of its growth strategy. Bookery will publish about 20 to 25 titles per year, both fiction and non-fiction, with the goal of attracting the digital book reader and listener.

It will be led by Asa Selling, who had previously been the editor in chief at Wahlstrom & Widstrand. “The digital revolution creates great opportunities for storytelling and new opportunities to reach a large audience. With Bonnier Bookery, we will develop book publishing in the Swedish book trades and customize it to the digital reader and listener, ” said Selling.

image by ActuaLitté

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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