Half of Chinese Readers Consume Ten or More Books a Year

56% of Chinese readers read more than nine books a year, Amazon said in its 2017 National Reading Report.

After surveying 14,0000 readers, Amazon revealed that 85% read both ebooks and print books, with the rest remaining exclusive to one format or the other. 82% of the survey group read for a half hour or more each day, and  56% read for over an hour.

Half of Chinese Readers Consume Ten or More Books a Year ebook sales surveys & polls

Sales of English language ebooks in the Chinese Kindle Store jumped 68% in 2016, according to Amazon. Market stats showed a similar albeit less impressive increase of 12.3%, to 12 billion yuan ($1.74 billion USD).

eBook adoption as also up, with 90% of the survey group saying they had read an ebook. This was an increase of 6% over last year.

Even the readers themselves had noticed how they had read more ebooks, with 64% of the respondents saying that their overall reading volume had increased since they adopted ebooks.

Shanghai Daily also reported that Amazon told them that Shanghai was the top city for English ebook consumption on the Kindle.

image by Latitudes.nu

About Nate Hoffelder (9928 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on Half of Chinese Readers Consume Ten or More Books a Year

  1. A shame Amazon’s KDP doesn’t let us indies sell our English-language titles in China. I get my English-language sales in China through Kobo.

    Back in late 2015 when I topped the Kindle CN store (translated title) sales were comparable to topping the Kindle UK store in 2011. Other Chinese ebook stores performed better.

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