Amazon Cuts Free Shipping Minimum to $25 said on Tuesday it cut the threshold for free shipping to $25 from $35, upping the ante against Wal-Mart in a hotly contested battle for e-commerce supremacy.

Amazon already offers free two-day shipping under its $99 Prime membership program but the new offer is aimed at encouraging more customers to shop on its platform.

Amazon also hopes to convert these shoppers to Prime members down the line.

The world’s biggest retailer, Wal-Mart, has been building up its e-commerce business through acquisitions such as, as it looks to narrow the massive gap with Amazon.

Wal-Mart started its own membership program called ShippingPass last year, which offered free two-day shipping for $49 a year. However, the company ended the program in January, replacing it with free two-day shipping on orders of $35 or more.

(Reporting by Sruthi Ramakrishnan in Bengaluru; Editing by Maju Samuel)

image by MikeBlogs




  1. Scott9 May, 2017

    Everything old is new again. $25 was Amazon’s minimum for many years. Lately it almost seems like they change the minimum just to get into the news cycle.

  2. Frank10 May, 2017

    Sometime in 2015 or 2016, the free shipping minimum went from 35 to 49, then in Feb 2017, it went back to 35. Now it is 25, thanks to Wal-mart for creating a competitive environment.

    1. Nate Hoffelder10 May, 2017

      The more things change, the more they stay the same.

  3. dgg11 May, 2017

    Without having checked Amazon’s US web site, doesn’t Amazon offer free shipping of books and of generally everything else, as long as the order contains a book? If so, there’s really no pressing need to care about a minimum order value: just add a cheap half-dollar book.

    1. Frank11 May, 2017

      Not in the US. The previous policy was if the order had $25 worth of books, the entire rest of the order shipped free. Now that is redunant.


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