In celebration of the 20th anniversary of Harry Potter, Amazon has collated some interesting sales stats on Harry Potter books, movies, and accouterment.
“The wizarding world of Harry Potter has captured the hearts of the nation and the world for the last 20 years, and we are thrilled to be able to celebrate the anniversary by sharing some of the fascinating facts and figures on British buying habits and the nation’s favourite wizard,” Simon Johnson, director of media at Amazon UK commented. “From books to film, music to merchandise, the world of Hogwarts and Harry Potter is just a click away. Here’s to another 20 years of a nation potty about Potter.”
Note: The data comes solely from Amazon UK because, according to Pottrmore, the Harry Potter series has reached its 20th anniversary only in the UK and not anywhere else in the world. (Apparently, Pottermore believes the UK has its own calendar as well as its own currency.)
From The Bookseller:
Its data showed the franchise’s scarlet-and-gold Gryffindor merchandise was 11 times more popular with Amazon.co.uk customers than Hufflepuff products. After Gryffindor, Slytherin’s green-and-silver products came in second, Ravenclaw third and Hufflepuff fourth.?
To date, 180 different versions of J K Rowling’s Harry Potter books have sold on Amazon.co.uk over the past 20 years, between them accruing over 17,000 five-star reviews, with each title in the septology amassing over 5,500 five-star reviews apiece. Amazon UK’s print and digital book sales of Harry Potter jumped 140% between 2015 and 2016, due in part to the release of playscript Harry Potter and the Cursed Child (Little, Brown), the company said.
Other findings from the retailer showed Dumbledore is the only character in the franchise to feature in the top five most highlighted passages on Kindle, while it is possible the most hardened of Potter-heads reside in either Southampton or Bristol; said the retailer. Southampton lays claim to the most Kindle downloads of Harry Potter books per capita while Bristol residents have bought the most Potter merchandise of any UK city.
According to a Hufflepuff being tortured at the local Slytherin Alumni Association (SAA, pronounced sisssss-sah) meeting, Hufflepuff are less likely to buy school gear because they would rather make their own.
That matches with what the Sorting Hat said:
You might belong in Hufflepuff,
Where they are just and loyal,
Those patient Hufflepuffs are true,
And unafraid of toil.