OverDrive, Aquafadas Re-Branded as Rakuten Subsidiaries

Rakuten has owned Kobo since 2011, but it was only in the past couple years that the Canadian ebook company was officially renamed Rakuten Kobo to reflect its corporate parent.

Now Aquafadas and OverDrive are getting a similar treatment.

OverDrive, Aquafadas Re-Branded as Rakuten Subsidiaries Kobo Overdrive

As part of Rakuten's global effort to unify its brands, OverDrive and Aquafadas have been renamed to Rakuten Aquafadas and Rakuten OverDrive.

The one rebranding has been announced in a press release, but the other was carried off without comment.

OverDrive, Aquafadas Re-Branded as Rakuten Subsidiaries Kobo Overdrive

“Aquafadas technology is perfect as an accelerator when it comes to enterprise digital transformation," Koichiro Takahara, CEO of Rakuten Aquafadas, said in a statement. " Thanks to closer integration with Rakuten, tools developed by Aquafadas will become compatible with other technologies within the Group such as mobile messaging, on-demand video, e-commerce, video-conferencing and more. As a result, Aquafadas App will become a “hub”, grouping several services together opening fantastic opportunities for all Rakuten organizations and clients."

In related news, earlier this year Rakuten replaced several key members of Aquafadas senior management by transferring in Rakuten Managers.  Yasufumi Hirai was a CIO at Rakuten before transferring to Aquafadas, and Koichiro Takahara worked at Rakuten corporate and was the EVP at OverDrive before becoming the CEO at Aquafadas.

About Nate Hoffelder (11242 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Comments on OverDrive, Aquafadas Re-Branded as Rakuten Subsidiaries

  1. “Rakuten Aquafadas”…just rolls off the tounge.

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