There seems to be an unspoken competition among certain website designers to see who can make the least usable, most bloated, and slowest to load web page.
That competition was in part what inspired Google to launch AMP and for Apple to integrate ad-blocking into iOS (both are intended to improve the mobile browsing experience, just in different ways).
They have just launched a new section of their site that combines the worst of all possible web designs.
The main Quartz website is just a WordPress site with a nice clean design that behaves exactly the way you would expect , but the new one features a bizarre new design running on top of WordPress.
Not only are each of the web pages on the new site massive, they also contain multiple auto-play videos and are connected via a bizarrely confusing user interface.
It’s like Quartz tried to see if they could mimic the worst aspects of an Adobe app experience while adding random behaviors (like disabling the arrow and page up/down keys) just for the fun of it.
The new pages crossed my desk today when someone shared an article about – whoops, give me a second …
Sorry, I was on the page and it decided that since I was at the top of the page and using the scroll wheel to scroll up, obviously I must want to go five stories away from the page I was currently reading. (I don’t get it either.)
Whoops, I just got dumped on a different article without touching the mouse at all – just a second …
As I was saying, I was reading an article on a new cybernetic artificial limb.
The article was 375 words long and sitting on a web page measuring 7.5MB (according to GTmetrix). That is a lot of bloat for an article lacking usable photos (I’m not counting the fuzzy images in the background).
There were six (silenced) auto-play videos wasting bandwidth, however, and there was also a really annoying and pointless parallax effect where the text and background shifted as the cursor moved around the screen.
This did not make it easy to share a snippet on Twitter, let me tell you.
Furthermore, whenever I succeeded in highlighting a snippet, the article would jump to the next section in a way that gave me the impression that the developer was telling social sharers to f*** off.
All in all, the frustrating experience got in the way of the article. And I’m not the only one to feel that way.
It just didn't work. Maybe it was my phone or bad internet but it jumped around from spot to spot loading things and was impossible to read
— Mathew Ingram (@mathewi) July 12, 2017
why haven't news sites noticed that engagement-focused social media companies never do this ~omg immersive~ confusing nonsense?
— ? Sonya Mann ? (@sonyaellenmann) July 11, 2017
Literally the worst multimedia I have ever experienced on the web. Random jumping to other articles or skipping sections.
— Brian Gonsalves ?? (@BrianG416) July 12, 2017
Better luck next time, Quartz.