Barnes & Noble Plays Musical Chairs With Senior Management

B&N can’t make a profit, but the ailing retailer sure can hire new VPs.

In the past month B&N has announced the hiring of a new VP of Stores and a new VP of real estate development under what could well be described as a clean sweep policy.

One of the VPs who had been let go had been hired by the previous B&N CEO, Ron Boire, and held his position for under a year. Other senior management have also left the company during the past year.

The VP of stores, Carl Hauch, comes to Barnes & Noble via CityMed and Advance Auto Parts. He replaces Michael Ladd, who had held the position since last June. (Ladd came to B&N from Sears, possibly with Ron Boire.)

The new VP of real estate development, James Lampassi, joins B&N from Petco. He is replacing a 21-year Barnes & Noble veteran, David Deason.

In related news, Jaime Carey, who had been hired as President of the restaurant group in June 2016,  left the company in December (according to his LinkedIn profile).

He left a company that has struggled to respond to a pair of paradigm shifts. More and more retail sales move online and a lot of book sales shifted to digital, and B&N has not been able to cope with either change.

It has seen its revenues decline every year for the past decade, and its one real hope to reverse the trend, the Nook, imploded in the 2012 Christmas season and never recovered.

At this point there is no known solution to B&N’s woes; perhaps we could crowd source one?

image by Henry Söderlund


Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Frank19 July, 2017

    B&N is in trouble but it is too late to fix their digital footprint. Making a partnership (not merger) with Amazon somehow may keep the company relevant.

    Nate you have a type in the phrase “coul” crowd source one.

  2. Barnes & Noble Plays Musical Chairs With Senior Management | The Passive Voice | A Lawyer's Thoughts on Authors, Self-Publishing and Traditional Publishing19 July, 2017

    […] Link to the rest at The Digital Reader […]

  3. […] though, what B&N needs is a fresh perspective that amounts more than just playing musical chairs with management. The company needs someone who will note that both malls and indie bookstores have adapted to the […]


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