Back before 2013, when Amazon was still contesting the ebook market with Nook, Kobo, and Google, it was common for device makers to announce they were shipping their Android tablet or smartphone with one or more of the aforementioned ebook apps (Play Books came as a default because Google's bloatware came entangled with Android OS license).
This practice fell by the wayside after Nook imploded and Kobo gave up on the US market, but now it looks like we're seeing a revival.
E-Fun announced this week that newly purchased Nextbook tablets now come with the Nook app, and that anyone who logs into the app will get free content from B&N.
From Android Guys:
Consumer mobile electronics designer, E FUN announced this week it has partnered up with Barnes&Nobles in order to provide owners of the Nextbook Ares 8A, Ares 10A and Ares 11A with free reading materials.
Users will have to access the pre-installed NOOK Reading app on their device and set up a NOOK account in order to start reading publications such as WeightWatchers, Men’s Health, Shape, Reader’s Digest, Rachel Ray every day and Better Homes & Gardens.
The offer expires on September 30, so if you too are holding on to one of these tablets you best head on over to the NOOK Reading app and create your own NOOK account.
For those of you who don’t remember, let us refresh your memory about the specs these tablets bring to the table:
The content is nothing to write home about, but this is literally the first such deal I have heard about since (I think) 2013.
Do you think the lights might still be on in the Nook marketing dept?