Kobo responded today to the launch of the new Kindle Oasis by releasing a new Aura One model.
The new model has the same screen, four times the storage, and a price tag of $279. It's going to be available in late November or early December - but only in the US and Japan.
In comparison, the new Kindle Oasis has smaller but equally sharp screen (7", 1680 x 1264) and 32GB storage.
Edit: I should also point out that the 32GB models cost the same - the $249 Oasis has 8GB of storage.
One device has a nifty one-handed design while the other has a variable colored frontlight, and both devices are waterproof - but run different software.
Which one would you buy?