When I wrote last month that B&N was throwing in the towel on the Nook, a lot of people read it less as the speculation I thought I was writing and more as a declaration of fact (I don’t know how I messed that one up, but it’s on me).
That was a goof on my part, but after hearing the latest news on the Nook, I am suddenly fine with the miscommunication.
B&N is of course selling that malware-infested budget Android tablet and Samsung tablets under the Nook brand, but if you click on the link for the Nook Glowlight Plus you will be sent to a page for refurbished Nooks instead of new ones.
Something’s up, but it is hard to say exactly what.
The Nook Glowlight Plus is two years old, so you would think it is due for an update,
but there is no new hardware in the pipeline that we know of. The NGP was developed by Taiwan-based Netronix, and that company has not filed FCC paperwork for a new Nook.
Edit: B&N’s new hardware is now listed on the FCC website. (It wasn’t there when I checked before.)
Sure, B&N could have licensed a design from another company. For example, Boeye and Onyx make good ereaders. However, neither company has filed the FCC paperwork for a new Nook (Onyx has filed FCC paperwork for 3 ereaders, but under its Boox brand).
No one really knows what B&N is doing, and that includes B&N.
But judging by B&N’s inaction over the past several years, their plan is to do nothing as the Nook platform dies bit by bit.
So yes, I stand by my statement last month: B&N has thrown in the towel on the Nook.