Just about all the experts agree that authors should be blogging on a regular schedule (it helps build a fan base, turns random visitors into followers, etc) but there's one point that no one has explained adequately - What should authors blog about?
I am hoping you can help me answer that question.
There are many opinions on what authors should blog about; just about every self-publishing or freelance writing site will tell you exactly what authors should do. I have an opinion on the topic myself, but rather than pontificate I thought it would be better to find out what readers thought (market research almost always trumps personal opinion).
So I have a few questions for you:
What type of posts do you like to read on an author's website? What keeps you coming back to that site?
This question is intended for readers, but authors are also welcome to comment - for example, what is the most popular type of post on your blog?
I thank you for your help, and all the authors who read this also thank you.