Barnes & Noble Stores are (Finally) Price-Matching Their Website

Barnes & Noble Stores are (Finally) Price-Matching Their Website Barnes & Noble

For the longest time now B&N has been annoying their few remaining loyal customers by charging a higher price in store than on their website. This negated most of the value in buying a book in a bookstore (hence the ever declining same-store sales ).

B&N has not removed that policy, but they have revised it. A source told me, and I have confirmed with the B&N store in Manassas, that starting today B&N is matching the prices on its website for purchases made in store.

This is not an advertised sale, so there won't be any signs or emails. But I was told that it is only available to B&N club members when they request it, and that this special will only run through the tenth of December.

So if you are one of the hundreds of remaining B&N club members (membership costs $25 a year), now is a good time to go shopping.

Coincidentally, Amazon has a very similar policy in its bookstores; Prime members get to pay the online price when shopping in an Amazon Books, while everyone else pays list.

Amazon is using this to promote its $99 membership program, but it's not clear what motivates B&N. If Barnes & Noble were really interested in boosting sales then they would have done this ten years ago.

About Nate Hoffelder (11161 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

5 Comments on Barnes & Noble Stores are (Finally) Price-Matching Their Website

  1. I assumed it was well-known that many stores with both online and brick-and-mortar stores often have higher prices in the physical ones. This is certainly the case for Chapters-Indigo here in Canada and they even try to justify it in their online help section (

    Taking shipping into account, it may occasionally be cheaper to purchase items at the local store. Unfortunately, there is no way to find this out unless you actually go there, since brick-and-mortar prices aren’t posted online. 🙁

  2. I just cannot see how anyone can justify buying a $119 B&N membership over Amazon Prime. There is almost zero value proposition.

  3. Did no-one at B&N understand the irony inherent this ‘deal’?… or did they do it to themselves intentionally?

  4. B&N memberships give you frequent 20% discounts throughout the year (at least one every month, usually around holidays) that make it significantly cheaper than Amazon’s. It also gives you free “express” shipping, which even though not as fast as Amazon’s 2-day shipping, it is very reasonable (I live in the suburbs of a major city and I usually get my orders on the 3rd day).

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