Barnes & Noble Stores are (Finally) Price-Matching Their Website

Barnes & Noble Stores are (Finally) Price-Matching Their Website Barnes & Noble

For the longest time now B&N has been annoying their few remaining loyal customers by charging a higher price in store than on their website. This negated most of the value in buying a book in a bookstore (hence the ever declining same-store sales ).

B&N has not removed that policy, but they have revised it. A source told me, and I have confirmed with the B&N store in Manassas, that starting today B&N is matching the prices on its website for purchases made in store.

This is not an advertised sale, so there won't be any signs or emails. But I was told that it is only available to B&N club members when they request it, and that this special will only run through the tenth of December.

So if you are one of the hundreds of remaining B&N club members (membership costs $25 a year), now is a good time to go shopping.

Coincidentally, Amazon has a very similar policy in its bookstores; Prime members get to pay the online price when shopping in an Amazon Books, while everyone else pays list.

Amazon is using this to promote its $99 membership program, but it's not clear what motivates B&N. If Barnes & Noble were really interested in boosting sales then they would have done this ten years ago.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Tony6 December, 2017

    I assumed it was well-known that many stores with both online and brick-and-mortar stores often have higher prices in the physical ones. This is certainly the case for Chapters-Indigo here in Canada and they even try to justify it in their online help section (

    Taking shipping into account, it may occasionally be cheaper to purchase items at the local store. Unfortunately, there is no way to find this out unless you actually go there, since brick-and-mortar prices aren’t posted online. 🙁

  2. Dustin Hollis6 December, 2017

    I just cannot see how anyone can justify buying a $119 B&N membership over Amazon Prime. There is almost zero value proposition.

    1. Nate Hoffelder6 December, 2017

      B&N’s plan costs only $25 a year.

  3. Widdershins6 December, 2017

    Did no-one at B&N understand the irony inherent this ‘deal’?… or did they do it to themselves intentionally?

  4. Luis7 December, 2017

    B&N memberships give you frequent 20% discounts throughout the year (at least one every month, usually around holidays) that make it significantly cheaper than Amazon’s. It also gives you free “express” shipping, which even though not as fast as Amazon’s 2-day shipping, it is very reasonable (I live in the suburbs of a major city and I usually get my orders on the 3rd day).

  5. […] done something that catches my eye, I save it for Mad Genius Club. However, I came across an article this morning that simply begged for me to write about it today. I found it almost immediately after […]

  6. […] Barnes & Noble’s in-store prices will now match their online prices.  […]

  7. GDS15 April, 2018

    Today 35 dollars for book in store with no discount at in store B and N. 22 dollars on line at B N similar to Amazon. Don’t mind paying a few extra for in store experience but this price difference crazy. So they are not even A close call since I was going to buy two books. They will show up at my door tomorrow.

  8. Lisa13 August, 2018

    I was buying books at a store and the price came up way more than I was willing to pay. I told the cashier that I wanted to take a few books off and she voluntarily told me that she would go ahead and price match to make sure that I was getting the best price on everything I was buying. Every single item she price match she was able to give me a more affordable price. I was shocked I didn’t know this was something that Barnes and Nobles did. I should mention I’m also a member.

  9. Michele2 October, 2018

    This is actually false. If they used to do it, they don’t anymore. I just got off the phone with their online customer service and their 5th Ave store.


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