Barnes & Noble Reports Holiday Revenues Down 6.4%

B&N has reported their sales from the holiday quarter, and the news was not good.

There’s no mention of Nook revenues, but B&N did say that total sales for the 9-week period were down 6.4%, to $953 million – or about what Amazon earns in a week.

press release:

B&N today reported holiday sales for the nine-week holiday period ending December 30, 2017.Total sales for the holiday period were $953 million, declining 6.4% as compared to the prior year. Comparable store sales also declined 6.4% for the holiday period, while online sales declined 4.5%.

Entering December, the Company was encouraged by the comparable store sales improvements throughout the second quarter and into November. However, sales trends softened in December, primarily due to lower traffic.

The Company’s book business declined 4.5%, outperforming the overall comparable store sales performance. Declines in the gift, music and DVD categories accounted for nearly half of the comparable store sales decrease.The Company said it remains focused on executing its strategic turnaround plan, which includes an aggressive expense management program.

Based on the holiday sales results, the Company expects comparable store sales to decline in the mid-single digits and consolidated EBITDA to be in a range of $140 million to $160 million for fiscal 2018, excluding any unusual or non-recurring items.Barnes & Noble, Inc. will report fiscal 2018 third quarter results on or about March 1, 2018.

image by spwam1

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. BDR4 January, 2018

    BKS matched its lowest close in the last 7 years today, and the second lowest close in the last 29 years.

    The death march continues.

  2. “…about what Amazon earns in a week.”

    Irrelevant unless its what Amazon earns in a week from book sales.

    1. Disgusting Dude5 January, 2018

      …books, gifts, music, and DVDs. Plus eink readers and (Samsung) tablets.

      The big red alert isn’t the total sales numbers but rather “aggressive expense management”.

      In a retail environment, that translates to lower employee costs (typically, by reducing floor staff hours), higher coop fees (expect another S&S style catfight), and more store closures/downsizings.

      “Aggressive expense management” is not a prescription for higher sales volumes. Especially at a time when 18 states are increasing entry level minimum wage.

      B&N headwinds are only getting stronger.

  3. […] that B&N doesn't sell a lot of books any more, it's not clear what value authors can derive from that other than as an ego […]

  4. […] to $1.29 billion in December 2016. The weak end to 2017 mirrors to some degree the experience of Barnes & Noble which reported a 6.4% decline in sales in the nine week period ended December 31, 2107 compared to the same period a year […]

  5. […] Back in the beginning of January Barnes & Noble revealed that its holiday revenues – the period where a lot of retailers end up in the black for the year – were down 6.4%. […]


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