On Tuesday this Ukrainian ereader maker launched the PocketBook 740, a 7.8" ereader that features a new cloud service called PocketBook Cloud for synchronizing books and settings between the 740 and PocketBook's smartphone apps.
This ereader also has an unnamed dual-core 1GHz CPU which reportedly makes it 40% faster than previous models. It also has 1GB RAM, 8GB internal storage, a microSD card slot, Wifi, and a smartcover.
The 7.8" Carta E-ink screen has a resolution of 300 ppi (1404 x 1872 pixels), and the 740 is also equipped with a capacitive touchscreen and a color-changing frontlight. Weighing only 210 grams, this ereader measures 195 x 136.5 mm and has a thickness of only 8 mm.
This is a tempting ereader, especially when you consider the price. The Pocketbook 740 costs 14999 rubles, or $266 USD. That is only slightly more than the $249 price of the new Kindle Oasis.