I have a question for you today concerning newsletters.
I was reading someone's newsletter (I won't say who) on my smartphone this morning, or rather, I was struggling to read it, and that struggle gave me an idea for a discussion.
I think there's need for another post about mistakes to avoid in newsletters, and I could use your help. While I could fill a post with my pet peeves, it would be better for all if we crowd-sourced a list of things to avoid.
What would you say are the biggest mistakes people make with their newsletters?
My top choice is formatting and testing. I see a lot of newsletters that were clearly never tested on a smartphone, and can't actually be read on a smartphone due to the formatting.
What mistakes do you see in newsletters?
image by Rob Enslin