The problem with Twitter is that the folks who run the show don’t understand their userbase or their product. We can see this in how Twitter’s more useful features such as hashtags and quote retweets were invented by users and later adopted by the platform, and in how Twitter has simultaneously taken away Twitter’s most useful feature, the linear and unfiltered feed.
Over the years Twitter has gradually added more and more algorithmic filters to its news feeds. They’ve turned themselves into a min-Facebook by restricting what users see while also denying users the option of disabling said filters.
I was willing to ignore the algorithmic filters, and the unwanted ads, and I even gritted my teeth and put up with the way Twitter inexplicably started shadow-banning people in the middle of a conversation, thus breaking the tweet chain.
Yesterday, however, was the final straw.
Under the mistaken belief that each tweet is of dire importance, Twitter is now inserting “in case you missed it” tweets on the notification page.
The notification page was my refuge from Twitter’s mini-Facebook mentality, and if they are going to take it away then I don’t see a reason why I would want to keep using Twitter.
I mean, why use a mini-Facebook when the full version is readily available, and has so many more people and features?
I cannot answer that, so I will shortly be decamping to Facebook. You might not see me posting many updates, but you will be able to find me in FB groups.
My new social media strategy is to avoid letting algorithms choose what I should see and instead spend my time talking to people, which is why I will be spending more time in forums and FB groups (which are in many ways similar to forums).
It took me years to figure this out, but the worst aspect of social media is how users let algorithms control what we see. Your main interaction on Facebook and Twitter is not with people but with the platforms’ respective algorithms. You’re socializing with their software, not with people, and that is just not healthy.
This insight is what drives my new social media strategy, and thank you, Twitter, for giving me the kick in the ass I need to adopt that strategy.