Amazon Now Automatically Embeds Video Clips in Book Listings

Amazon Now Automatically Embeds Video Clips in Book Listings Amazon

Amazon has quietly added a new feature to book listings on Amazon.com that will quickly prove to be both a boon and a bane.

Authors on Facebook and KBoards have told me that Amazon has added a new "Related Video Shorts" section under the editorial reviews and product descriptions. At first glance this looks like it is intended for book trailers, but it turns out anyone can upload a video for any product. When you upload a video, you get to choose from a list of categories of what the video is about ( unboxing, product demonstration, etc.).

I found several book listings with reviews, including Celeste Ng's Little Fires Everywhere. No one appears to be using the feature to post book trailers or other positive reviews yet, but I have found a few videos where buyers had uploaded a video as part their review and detailed problems with the print edition of a book.

Edit: I've just read in a (closed) FB group that author can't upload videos to their book listing. This explains the lack of adoption. Thanks, Mark!

Edit: And apparently Amazon changed the rules some time before August 2018, because Indies Unlimited says authors can upload their own video.

Amazon has supported uploading video reviews of products for several years now, but this option is still not widely used. But now that the videos are being added to listing pages, authors would be wise to upload their own videos and take advantage of the new promotion opportunities.

This could be a great way to get readers interested in not just this one book but also the author's other work.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

2 Comments

  1. Hannah Steenbock27 April, 2018

    I’ve been seeing that icon for a few days now. Pity we authors can’t upload little videos about our own books. I’d be game!

    Reply
    1. Nate Hoffelder30 April, 2018

      Indeed!

      Reply

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