Nate’s Big List of Email Service Companies

Nate's Big List of Email Service Companies Marketing Self-Pub

Social media and crowd-funding may be getting all the hype, but frankly the most effective way to make a sale or build an audience is through mailing lists.

You can maintain a mailing list in your email account or with WordPress plugins, but there are also many companies that offer free or paid email marketing services.

There are many opinions about which one is best, and without too much difficulty you can find reviews which compare and contrast the various features and costs.

I used to be quite happy with Mailchimp, but recently I found their CS and features to be lacking. Now I user Mailerlite. It's cheaper, with better automation. BTW, while I can't recommend services I haven't used myself, I have heard nice things about Aweber.

Which one do you prefer? Do you know a good one that isn't on this list?

Edit: An earlier version of this list was published in April 2017. This updated version is more comprehensive and provides more detail.

NameCostReviewDetails
MailChimpfree, $10 to $199 per monthMerchant MaverickOne of the more heavily marketed services. Generally good quality, but also more expensive than many of its competitors.
Mailerlitefree, $10 to $50 per monthEmail Tool TesterI have heard from a lot of authors who have moved from MailChimp to Mailerlite because of cost. So far no one has regretted it.
MailMunchfree, $12 to $60 per monthTools InsightI've actually been using MM's forms plugin because they look nicer than MailChimp's form, but I don't think I would ever use MM to send an email. It's focused too much on sites rather than lists of subscribers.
Constant Contact$20 to $335 per month G2 CrowdI've always gotten the impression this is more of a corporate tool than one for freelancers or solopreneurs. The emails I have gotten through CC have always looked dated and stuffy, like they were designed around 2005 for a gov't agency.
Feedblitz$7 to $300+ per monthn\aThis company got its start as a paid alternative to Feedburner. It has also offered email list management, but it's rather hard to find anyone who uses it. The latest reviews are from 2013.
Aweber$20 to $150 per monthPC MagazineJudging by the cost per email address, this is one of the pricier companies, and yet I have several clients that use it. Clearly they are getting something for their money.
MailBlast$10 to $85 per monthToolOwlAnother one that is hard to find reviews for.
HubSpotfree, $50 to $2400 per monthCRM SearchHubSpot is less an email marketing service than a general purpose marketing platform. Email mailing lists is just one feature.
SurveyGizmonot statedCapterraSee above.
ConvertKit$30 to $80+ per monthAuthority HackerI have had a couple experiences with ConvertKit's marketing team and found them to be smugly condescending nobs.
Pinpointe$50 to $900 per monthG2 Crowd n\a
Benchmarkfree, $14 to $255 per monthMerchant MaverickIt does not come highly praised; several reviewers described it as buggy with a poorly designed UI.
Zohofree, $5 to $350 per monthn\aLike Hubspot and SurveyGizmo, Zoho is a general purpose marketing platform.
Campaignerfree, $20 to $550 per monthNext AdvisorLittle known but highly rated, and rather expensive.
Vertical Responsefree, $11 to $543 per monthG2 CrowdWith mediocre ratings, this company should not be first on your list.
Dripfree, $41 to $84+ per monthCapterran\a
Emma$89 to $729 per monthG2 CrowdIntended for universities, non-profits, and other large organizations. Not as expensive as it looks; the bottom tier supports 10,000 email addresses.
iContact$14 to $239 per monthMerchant MaverickWhile missing some basic capabilities like autoresponders and address import, you can use iContact to send surveys and engage with customers.
Get Response$15 to $1200 per monthG2 CrowdIt offers many advanced features that you can try during a free trial, including Salesforce integration and flexible autoresponders.
Infusionsoft$50 to $200 per monthPC MagazineYou will find more affordable options that are also more highly rated.
Send in Bluefree, $25 to $66 per monthG2 CrowdNot easy to use, templates are underwhelming, and it lacks third-party integration.
TBCTBCTBCTBC
TBCTBCTBCTBC

About Nate Hoffelder (10067 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

7 Comments on Nate’s Big List of Email Service Companies

  1. I’m a fan of E-Goi – https://www.e-goi.com/ – which prices based on subscriber numbers, not emails sent.

    If sending out a daily blog or marketing newsletter this set-up is great. The first price tier ($30) allows up to 2,500 subscribers, and a daily email to all would clock up 75,000 emails a month for that price.

    I ditched Mailchimp for E-Goi as Mailchimp customer care when things go wrong is abysmal. E-Goi actually talk to you.

  2. I am similarly highly disenchanted with Mailchimp customer service and am switching services. I planned to do this research but you saved me the trouble. Thanks so much for this list!!!

  3. Great info, Nate – thanks! I’m saving ur email newsletter alert for future reference.

  4. I use AWeber, and their support is awesome. Yes, it’s one of the pricer once, but especially for my coaching services (my other passion), it’s also good to have a “serious” company handling my newsletters.

  5. Mailjet ? ( yes the post is old, but I was cleaning my rss feeds.. and I’m currently in the process of looking for a email services compagny for a small project)

1 Trackbacks & Pingbacks

  1. Grow Your Author Mailing List with These 7 Essential Tools | The Digital Reader

Leave a comment

Your email address will not be published.


*


This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: