Apple is reportedly going to launch a content subscription service. There’s no mention of ebooks, but it will include magazines, music, and the tv shows Apple is currently developing.
From The Information:
As a first step toward the new offering, Apple is expected to launch a digital news subscription service next year. The service would combine its existing Apple News app with a digital magazine subscription service acquired by Apple in March. The subscription service, Texture, offers more than 200 publications including The New Yorker and Vanity Fair for $9.99 a month.
As the next step, Apple is looking to bundle the digital news subscription offering with the video content it has begun producing and its Apple Music subscription service, which has grown to 40 million paid subscribers since 2015. It is unclear when Apple will unveil the new subscription offering, the people said. The company also would continue to allow subscribers to sign up for each of the services separately.
Analysts have occasionally speculated that Apple could go the route of combining various products, noting it could help them differentiate their services from Netflix and Amazon. In a research report this week, RBC Capital Markets Analyst Amit Daryanani said such a bundle could more than double Apple Music’s subscriber numbers to more than 100 million in the next three years. Earlier this month, the Wall Street Journal reported that a subscription service could include iCloud storage and possibly other services like magazines.
Apple used to draw all of its profit from hardware sales, with content sales treated as little more of an afterthought. This was a sign of C-suite indifference at Apple, and it was expressed in the lack of iTunes and iBooks apps for Android. I
t’s a problem that Apple only started to address a few years ago it. First they bought Beats, and launched Apple Music, and then they bought Texture, and now they are expected to launch a new subscriptions service.
Like Apple Music, the new service is almost certainly going to be available on Android as well as Apple iDevices. Texture is currently available on multiple platforms, after all.
Some are going to take this detail as a positive sign that Apple will expand support for iBooks (or Apple Books as it will soon be called) by releasing an iBooks app for Android, but I would not get your hopes up. It’s been two and a half years since the Apple Music app on Android still doesn’t fully support users’ existing iTunes library. Instead, when I installed the app just now, I found I need an Apple Music subscription to get the most out of it.
If Apple doesn’t want to let you use your music purchases on Android then we have no reason to think it will suddenly support your ebook purchases. And while there is every chance Apple might suddenly change its mind, expecting that to happen still falls in the realm of wish fulfillment.