Barnes & Noble is Removing Nook Kiosks From Stores

Barnes & Noble is Removing Nook Kiosks From Stores Barnes & Noble e-Reading Hardware

A couple sources have told me, and I have confirmed first hand, that B&N has removed the Nook kiosks that used to occupy prime square footage in most Barnes & Noble stores.

Existing Nook hardware has been moved to the customer service desk towards the rear of the store, and the Nook kiosks have been replaced by a display featuring new releases.

I have seen this myself in a couple stores, including my local B&N in Manassas VA, which used to have a Nook kiosk right where this island now sits.

Barnes & Noble is Removing Nook Kiosks From Stores Barnes & Noble e-Reading Hardware

My local B&N has had that kiosk since at least 2011. It was installed back when the focal point of B&N's digital strategy (when it had one) was to put the Nook front and center in all of its stores.

They installed honking huge kiosks directly in front of the entries to most of its stores which looked something like this:

This was a great idea right up until the Nook imploded during the 2012 holiday season, and ever since then the kiosks have been an embarrassing reminder of B&N's failure.

Now the kiosks are being removed, and the Nook relegated to an afterthought on the customer service counter.

Frankly, at this point, that is where it belongs.

B&N's ebook division has been mismanaged for so long that it only generated $111 million in revenue last fiscal year. At its peak it saw revenues of over a billion and a half dollars each fiscal year and thus deserved being the center of attention, but that hasn't been true for a long time.

images by B&N, me, and CandyTX via Flickr

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

23 Comments

  1. Dilsia23 August, 2018

    I have a Nook, so no e-books from Barnes and Noble anymore?

    Reply
    1. Disgusting Dude23 August, 2018

      They haven’t shut down the online store.
      Yet.
      No need to worry: Kobo will happily sell you epubs. And they just partnered with Walmart. They’ll even give you a $10 credit on tbe first order.

      Reply
  2. Dilsia23 August, 2018

    How the B&N e-book division was mismanaged?

    Reply
    1. Disgusting Dude23 August, 2018

      Do you really want to know the gory details?
      It ain’t pretty…
      Nate has documented their 93 screwups…

      Reply
  3. RL23 August, 2018

    It happened about 2-3 weeks ago at my local Barnes and Noble store. It belongs there since they no longer dedicate enough personnel to provide service in that section. They can still stay in the game: Kobo has a small US presence and Amazon is only online. They just need to offer a Nook GL3 that is 7.8 inches like Kobo. (My two cents.)

    Reply
    1. Nate Hoffelder23 August, 2018

      A friend told me on Twitter that their B&N lost the kiosk over a week ago.

      Reply
    2. Disgusting Dude23 August, 2018

      Kobo just partnered with Walmart.
      The ebook store store opened for business yesterday.

      And since Nook readers open Kobo epubs just fine…

      Reply
  4. Suz23 August, 2018

    They need to – agreed – but they never will unless Kobo buys them out and you can read Nook books on the Kobo. They should just throw in the towel. I was a big Nook supporter but with their history I just don’t will not invest anymore money into them.

    Reply
  5. RL23 August, 2018

    Maybe B&N needs to sell Kobo in their stores. It would benefit both Kobo and B&N. Kobo needs places to sell their products, and B&N needs to sell a product (and has physical book stores).

    This move would really put Kobo in the public’s eye. Wal-mart may sell a lot of everything, but they have their own brand of tablets that cost less than a 6 inch Kobo product. That may not work out well for Kobo.

    Reply
  6. RL23 August, 2018

    Nook should just bring back updated versions of the Nook HD+ and HD. (Updated: lighter, current Android OS, and better batteries.) By now, I would have expected B&N to add another of their own Android tablets to their list of products. They would probably cost less, too.

    I still use my Nook HD and HD+.

    Reply
  7. Diahanne24 August, 2018

    I live in medford oregon. I just bought my second nook. Haven’t owned a “computer” for 10 years or more. I LOVE my nook. The last one I owned for almost 5 years. Had to replace since the battery would not hold the charge. I wishthe battery could of just been replaced. Our staff at B and N is VERY helpful and smart about the Nooks.

    Reply
  8. Brenda Foust24 August, 2018

    I love my nooks.
    I have three nooks. I use my nooks everyday. I have over 3000 books and read all the time I can. A different book on each nook. Everytime I have any questions they are able to help.

    Reply
  9. Jan24 August, 2018

    I was in the BN in St. Cloud, MN the other day. No Nook kiosk up front where it used to be. I haven’t been in that store in quite a while so I was surprised. Seasonal items are there now, and Nooks are at the customer service counter halfway back.

    Reply
  10. Brian Schaefer24 August, 2018

    Since the Nook counter was relocated a couple of months back, my first thought is: if you would have gone to Barnes & Noble a little more often than every few months you would have known this and B&N might be a more stable and successful company.

    Reply
  11. Amanda24 August, 2018

    All of the new Nook Tablets are supported by the Google Play Store and so you get books through there and the Kindle App. It was a smart move for them. I have had several Nooks over the years that I share with family. I also always have the Nook app on my phone. It’s been good to me. I see the change as a good one personally. Why take up prime real estate for something where you purchase the books online, you’ll probably purchase the technology online…

    Reply
    1. Nate Hoffelder24 August, 2018

      No, B&N didn’t add Google Play until after their sales started to crash. They shut the barn door after the horse had left, and it did not stop the subsequent stampede.

      Reply
  12. Allen F24 August, 2018

    @ RL

    “Maybe B&N needs to sell Kobo in their stores.”

    Kobo doesn’t dare at this point, they’d have too much to lose when (not if) B&N goes bankrupt …

    Reply
  13. Linda24 August, 2018

    So many readers with Nook out there seems like Kobo is missing out by not partnering with Barnes they can reach that market that is looking for a new reader

    Reply
  14. Albert John Nguyen24 August, 2018

    To give you an idea of the lack of investment and thought, Hooters magazine was sold through the Nook. All they did was scan the magazine. I had a hard time reading the articles, yes I do read the articles. Now compare this to the 2014 Sports Illustrated Swimsuit, the epitome of a digital magazine; embedded videos and links. It was more than a magazine it was an experience.

    In my opinion BN was sitting on a gold mine, they had a platform with DRM, loyal customers, and a hugh inventory. The energy felt like it dissipated.

    Reply
  15. Gilbert D Baron25 August, 2018

    Kindle is really the only reasonable ereader system now. Nook has been worthless for years. Kindle device and Kindle apps far exceed all others.

    Reply
  16. RL26 August, 2018

    B&N needs some leaders with some IT and business knowledge. Having the GL3 on special and selling the eBooks at lower prices helps keep customers.
    If they want to take a shortcut and make money, they just have to sell their tablets with the Kindle and Kobo apps pre-installed.

    Reply
  17. Jeremy Bouma27 August, 2018

    I noticed this in the primary store in Grand Rapids, MI a month ago. I was so confused, wondering if they had finally axed the beleaguered ereader, only to discover them tucked as an afterthought at the customer service station. It’s demise is most imminent. What a shame, as the original Nook was the first ereader I purchased.

    Reply
  18. Rhyta9 September, 2018

    The Nook is a great ereader, I have several Simple Touch with Glowlights and they still work great. I agree B&N has botched their chance with e-readers but I don’t think Kindle is for me, I don’t like having to pay not to see ads or when I checkout from the library having Amazon see what I have chosen. I just won’t use it so if I have to use a kobo eventually I will but no Amazon thank you

    Reply

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