Walmart knows that the ebookstore it launched last week has the deck stacked against it.
Amazon has the indie ebook market sewed up, traditional publishers don't want real competition on ebooks, Kobo is less capable on the tech side than Amazon is, and frankly, it's going to be hard to convince people to not shop at Amazon but instead buy ebooks from the even larger evil retailer.
Walmart knows it has few cards to play, and that's why it is doubling down on its pricing policies. Their support pages reveal that Walmart has an exceedingly customer-friendly policy on price matching.
Walmart is committed to providing low prices every day. To learn about Walmart's Price Matching policy, click the link below:
If you see an eBook or audiobook that's lower priced than the Walmart eBooks site, you can contact Walmart eBooks's customer care team, and we'll price match the item for you before you proceed with the checkout process on the Walmart eBooks site.
Price adjustments after you've purchased an eBook or audiobook
If you purchased an eBook or audiobook and find out within 30 days that the price has dropped, you can contact Walmart eBooks customer care to adjust the price.
In comparison, Kobo has a 7-day price match policy on ebooks, while Amazon doesn't even have a policy of matching competitor prices (not on ebooks or anything). Amazon does use bots to match prices behind the scenes, however, and they will also sometimes grant exceptions to that policy.
And something tells me Amazon is going to change that policy faiely soon.