It’s been pretty obvious for a while now that Google’s social network has been so completely abandoned by the public that its remaining users, Google employees, could use it to share sensitive documents without anyone noticing.
So when Google found a glaring security bug in Google+ APIs, it decided that it would be more worthwhile to repurpose Google+ than to fix the bug.
. Given these challenges and the very low usage of the consumer version of Google+, we decided to sunset the consumer version of Google+.
To give people a full opportunity to transition, we will implement this wind-down over a 10-month period, slated for completion by the end of next August. Over the coming months, we will provide consumers with additional information, including ways they can download and migrate their data.
Google+ won’t be vanishing completely, though; it will live on in other products like Google My Business, which uses Google+ as the basis for its blogging features.
Google is also going to turn Google+ into a Slack competitor.
At the same time, we have many enterprise customers who are finding great value in using Google+ within their companies. Our review showed that Google+ is better suited as an enterprise product where co-workers can engage in internal discussions on a secure corporate social network. Enterprise customers can set common access rules, and use central controls, for their entire organization. We’ve decided to focus on our enterprise efforts and will be launching new features purpose-built for businesses. We will share more information in the coming days.
I can’t say I am sad to see it gone; Google+ was the perfect example of a tech product in search of a reason to exist. Google only invested in it because it felt it had to copy Facebook. The problem with this is that Google didn’t really know how to do that or understand why it should copy FB, and it didn’t even grasp the underlying use case for social networks.
The result was the worst kind of cargo cult effort, and a lot of wasted time and effort.