Guest Post: Five Things Readers Consider When Choosing Their Next Book

Guest Post: Five Things Readers Consider When Choosing Their Next Book Marketing Self-Pub

For many authors, the best way to get your book to sell can sometimes be a mystery. Everywhere you look, different people suggest different things; making it hard to know who to trust. If you're one of many authors looking for tips and tricks to get your book to sell, look no further - we have the results from our reader survey with the most compelling reasons on why readers buy the books they do. Oh and we've also put it in order of importance, so you know what to make changes to first.

1. The Description

The number one thing readers take into consideration when purchasing their next book is the description. Readers may turn away if your description gives away too much—or doesn't give them enough to get interested. While most readers love a good sense of mystery, some prefer to get a good feeling for what they can expect from the book.

Some great tips for an eye-catching book description that will draw sales are to make the first sentence jump out at the reader. You want to catch - and maintain - your reader's attention. If you start with something to catch your reader's attention, you can entice them and get them interested.

2. The Price

The second most important aspect for readers is the price of the book itself. For many people, a new book is more of a luxury rather than a necessity - meaning that they might not have as much money to spend on books as they may want to.

While some may not realize this, the importance of book price and description actually go hand-in-hand. Most readers look at the description before the price when comparing both with other books, so it would be best to make sure your description and price can appeal to customers.

3. The Cover

The first thing your readers see is, surprisingly, the third most important aspect for most readers. The book cover is the thing most readers consider third when looking for a new book - that isn't to say, however, that you shouldn't put much effort into getting a good cover for your book. Your book cover can draw readers in if used properly, so try to get a good cover - preferably one that matches the theme of your book, if possible.

Alternatively, if you cannot find one that matches the overall theme of your book, consider looking into a cover that will match your book's title or a key point of the overarching story. This can help ease readers into your story, in a way - giving them an idea of what your book might be about and involve.

4. A Book's Reviews

The fourth most important aspect are book reviews. Every author knows that constructive criticism is the only way we can improve ourselves, and most customers read reviews before making a purchase to make sure it's right for them. The best tip that can be offered for book reviews is to try and follow any good constructive criticism you get for future books.

5. Its Length

Finally, the last thing people consider is the length of your book. There are many factors to be taken into consideration when it comes to length - for example, who is your target audience? Are you looking to appeal to a crowd that wants a book for a quick beachside read, or do you want to appeal to book-club members, looking for a much longer read? Try to plan your book's length around what your target audience might want, if possible.

We hope, through applying this new-found knowledge, your book sales can skyrocket. Just remember - always consider your target audience, and what they may want/need.

image by San José Public Library via Flickr

Chelsea Parker

View posts by Chelsea Parker
Chelsea Parker helps authors sell more books on the website she co-founded, Check out her blog or email her for help with ebook promotions or just to say hi.

1 Comment

  1. Penelope23 October, 2018

    I agree with everything except number 5. I love reading and in 60+ years of life, the one thing on your list that has never been a factor is book length. It’s something I just never even think to look at.

    I read a variety, mystery, science fiction, fantasy, classics, non-fiction, an occasional romance, adventure … it’s all good. And whether it is 1000 pages or a more average 250-300 pages, I really don’t care. If a book is well written, one isn’t going to mind if it takes longer to read.


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