Amazon Opens the Second “Shit People Like to Buy” Store in Denver

For the past several months we have known that Amazon was opening two retail locations in the Denver area. Amazon had previously said they would both be Amazon Books locations (I saw it on the website) but now that one is opening this week, we have learned that one of the stores is no longer a bookstore.

Amazon opened the first “Amazon 4-star” store in NYC in late September, and BusinessDen says the second will be in Denver.

This week, however, Amazon said the Park Meadows store will be the company’s second “Amazon 4-star” store.

Rather than focusing on books, the store is stocked with a variety of products, all of which are rated at least four stars on (The website uses a five-star rating system, with five stars the top rating.)

The Park Meadows store features stations like “Most-Wished-For,” consisting of products that most often are added to Amazon wish lists, and “Trending Around Denver,” with goods that are particularly popular locally, according to the company.

The products are identified with cards that include quotes from customer reviews.

The store is open from 10 a.m. to 9 p.m. Monday through Saturday, and 11 a.m. to 6 p.m. on Sunday.

The other Amazon store in Denver will be an Amazon Books, or so the construction permits suggest. This too might change.


Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Mike Cane1 November, 2018

    I keep meaning to visit their NYC store. I keep forgetting. My subconscious must know what’s best for me.

  2. Steve H.1 November, 2018

    Sounds like good Shi! A scary concept store that I admit I would visit in a heartbeat if located nearby.

  3. Disgusting Dude1 November, 2018

    Third one is slated for Berkeley.

  4. DaveMich1 November, 2018

    I wonder if this signals a lessening of interest in Amazon Bookstores by upper management.

    1. Disgusting Dude1 November, 2018

      The 4-Stars are bookstores.
      They ‘re just bigger and stock other merchandise. Think of them as “lifestyle” dept stores, out to out-Indigo Indigo before they get a toehold.
      Payback is a she-wolf.

    2. Nate Hoffelder1 November, 2018

      well, the 4-star stores could easily generate more revenue per square foot just from sales, and they could also be integrated as last-mile hubs for popular tiems

      so yes, I can see the value.


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