It's 2018, and it is universally agreed that authors need to be business people if they want to be successful. (This includes traditionally published authors, who are expected to bring their own audience and do their own marketing). Yes, everyone says that, but have you thought it through?
The reason I ask is that I just realized I had overlooked one obvious implication of the idea that authors are business people, and I was wondering if I was the only one late to the party.
The thing about businesses is that they need to schedule their sales to take advantage of retail cycles. This includes the biggest retail event of the year, Black Friday. Readers will have their credit cards out on Black Friday, so authors should be planning how they will take advantage of the opportunity.
Will you be running a sale for Black Friday?