Barnes & Noble’s First Prototype Store in NJ: Less Books, More Toys

The second of B&N's latest string of "concept stores" opened on Tuesday in New Jersey. It looks quite similar to the one that opened outside Chicago last month.

The description on NorthJersey.com sounds like a cross between the Chicago store and the B&N restaurants.

Barnes & Noble's first prototype store in New Jersey will open its doors Wednesday morning.

The new-concept store at The Shops at Riverside in Hackensack features a sleek design, a smaller footprint and, of course, a self-serve kiosk for tech-savvy book lovers who want to browse their favorite titles on their own. The revamped store will replace the mall's much-larger Barnes & Noble, and is one of only eight nationwide.

...

At 19,111 square feet, the store is much smaller than the usual two-level oases that regular customers are accustomed to. Company officials say the downsizing offers the bookstore a chance to curate its collection better and makes it easier for customers to navigate.

...

A notable change in the prototype store is its lack of a customer service counter at its center. In older Barnes & Noble stores, booksellers may have been stationed at that counter to help shoppers. Now, customers have the option to find titles on their own at a self-serve kiosk or be assisted by employees equipped with tablets on the floor.

Kids and teens have proved to be a successful customer base for Barnes & Noble, officials said. That's why the new store features two spaces for children to read and play, including a children’s section with a Lego activity table enclosed in a "jungle gym” display feature, which officials said is unique to this prototype.

B&N is also opening an 8600 square foot store in Fairfax, VA, in June, and it plans to open a handful of concept stores elsewhere.

The majority of its stores, however, have not been adapted to any of the new concepts, and B&N has not said when or if that will happen,

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader: He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

3 Comments

  1. Allen F15 November, 2018

    “Less Books, More Toys”

    And still no reason to bother to visit one …

    Reply
  2. Mike Cane16 November, 2018

    “Hey, Toys R Us is gone. We can fill that void!”

    *facepalm*

    Reply
  3. Richard Hershberger16 November, 2018

    The linked article doesn’t actually say it has more toys. The only part where the topic arises is this:

    “Kids and teens have proved to be a successful customer base for Barnes & Noble, officials said. That’s why the new store features two spaces for children to read and play, including a children’s section with a Lego activity table enclosed in a “jungle gym” display feature, which officials said is unique to this prototype.”

    There follows a picture showing the kid’s area, perhaps twenty feet square, with the caption identifying the merchandise on the shelves around it as “educational toys.”

    It may be that the store has more toys than other B&N’s, but nothing in the linked piece says this.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to top