For the longest time now optimists have been hoping that Apple would launch the iBooks app on other platforms. Given Apple’s long-standing policy of only offering their services on their hardware, that was never going to happen, but recent news suggests that Apple has changed their policy.
The WSJ reports that iTunes is coming to Samsung smart TVs:
For years, a big part of Apple’s premium experience—and justification for its premium pricing—has been that its software and services are only available on its hardware. At this year’s CES tech show in Las Vegas, it’s become apparent that the company is ready to try something different.
Samsung announced Monday that Apple’s iTunes software—and the video library it lets people make purchases from—will be available on its smart TVs. In addition, these TVs will support AirPlay 2, Apple’s wireless standard that allows Apple’s iPhones and other devices to stream content directly to those TVs. That was followed by a flurry of AirPlay 2 announcements from other TV makers including LG, Vizio and Sony .
In December, Amazon announced that Apple Music was coming to Echo speakers.
While we only have a few reports so far, the fact that Apple struck any deals at all is a sign of major changes at Apple. They’re no longer using their services to push hardware sales, and are instead trying to sell more content.
Apple Books for Android can’t be far behind. If anything, a Books Android app would actually be an easier project than putting iTunes on a Samsung smart TV; the latter requires working with Samsung’s engineers, while the former can be handled internally at Apple.