Barnes & Noble is Opening a Prototype Store in Michigan

Barnes & Noble will open a new store prototype at the The Village of Rochester Hills Wednesday  in  Rochester Hills, MI. The launch is part of the company’s “ongoing testing of new stores across the country.”

About half to a third the size of B&N’s big box bookstores, the 14,000 square foot store will feature a more spacious design with lower bookshelves, more cover-out book displays, and plenty of non-book merchandise such as  bottled water, vinyl records, notebooks, board games, and Lego sets.

There will also be two large “book theaters” where customers can discover books in a 360 degree experience. “This new prototype will offer a clean, contemporary design that is easy to shop and friendly to our customers. It will feature a full assortment of books at its core, with an amazing selection of educational toys and games, family games and puzzles and curated gift items for avid readers,” said Frank Morabito, Vice President, Stores, Barnes & Noble.

This location is B&N’s tenth new prototype store, and the first in Michigan.

Another, smaller, prototype store will open near me later this year.


Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Paul27 March, 2019

    Wait, you mean they are opening a new store in the DC area?

  2. MKS27 March, 2019

    Wow, that ceiling. Or lack of ceiling. It’s like a warehouse store that can’t make up its mind. The acoustics are going to be terrible.

    This particular photo looks a lot like a Crown Books interior.

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