The Kobo Aura 2 is selling for $69 on Walmart.com, which is a pretty good price when you compare this device's hardware to that of the basic Kindle.
This ereader has a 6" 212 ppi Carta E-ink screen with a color-changing frontlight and 4GB internal storage, Wifi. This ereader also has OverDrive integration, giving you the option of browsing for ebooks from the device itself.
The Kobo Aura 2 is selling for $35 less than the ad-free price for the basic Kindle, but gives you a higher resolution screen and a better frontlight. That is really a good deal.