Omen All Day: Amazon to Launch a Pop-Up “Good Omens”-Themed Bookstore in London

When it comes to promoting its adaptation of Terry Pratchett’s and Neil Gaiman’s novel  Good Omens, Amazon is pulling out all the stops.

The retailer is going to open an immersive secret bookshop experience at 19 Greek Street in London on the first and second of June. Styled after the A.Z. Fell and Co bookshop mentioned in the book, it will feature an “escape room, immersive performance, interactive sets, prop exhibition, hidden treasures, and surprises”. You’ll be able to identify the shop by the 1934 Bentley Derby Coupe, the same model as used in the miniseries, which will be parked in front.

“Modelled on the character Aziraphale’s (Sheen) run-down bookshop hideout, the unassuming facade might well be overlooked by those not in the know. However on entry it will quickly become clear that this is no ordinary bookshop.

“Fans will be given the chance to explore immersive set replicas, take on an escape room challenge starting in a recreation of hell, explore a rich array of props and costumes from the show and discover original artwork and on-set drawings from acclaimed portrait artist Lorna May Wadsworth.”

While the shop will be open to the public, the escape room requires a ticket( which is sold out,unfortunately).

Gizmodo UK

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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