The German book industry trade group Boersenverein reported on Tuesday that, due to a quirk in the calendar, ebook sales volume as well as the number of ebook buyers in the consumer market decreased in the first quarter of 2019.
The sales volume fell by 7.1%, and the number of consumers who purchased at least one ebook also fell to 1.9 million, from 2.1 million in the same period the previous year. Meanwhile, the average paid price for an ebook increased by 6.1%in the first quarter.
At the sale time, ebook sales’ share of the market remained constant at 5.7% when compared to the first quarter of 2018. According to Boersenverein, the decline in sales but not market share was due to Easter falling later in the year than usual; German’s book market as a whole fell in the first quarter.
Of course, this is just an estimate; the above data is a projection based on a survey of 20,000 German consumers conducted by GfK Entertainment. This is believed to be a representative of Germany’s resident population of 67.4 million people.