Blurb Acquired by Business Partner

Blurb has been acquired by Reischling Press:

Reischling Press, Inc. (RPI), a pioneer in the personalized print services market, has acquired Blurb, an industry-leading e-commerce platform of print-on-demand books, magazines, wall décor, and digital services for self-publishers and creative professionals, the company announced today.

The acquisition extends RPI’s overall strategy to offer a full suite of services and e-commerce platform solutions to businesses around the world, said Rick Bellamy, CEO of RPI.

“This is a strategic acquisition for us and culminates the long-term partnership between our two companies,” Bellamy said. “Blurb’s primary audiences are creative professionals and self-publishers, and this acquisition leverages the strengths of each organization to deliver a comprehensive e-commerce print solution for professionals, businesses, and consumer brands.”

It’s been some time since Blurb got a lot of press, but what they were chiefly known for was developing what I am told was a really awesome print layout platform. (I favor ebooks, so I never really noticed.) It would make a lot of sense for a printer to buy them for their tech.

BTW, there is one important detail not mentioned in the press release. This acquisition came out of the blue for my source; he told me that he didn’t even get to see a prospectus before the deal was announced.

If we put that detail together with the fact that Reischling is Blurb’s back-end print partner, we end up with a high probability that Blurb was in debt to Reischling, and was acquired as a way of settling the debt.

That is my guess, anyway.

Thanks, Steve!

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Harald Johnson10 August, 2020

    Interesting news. I became familiar with Blurb (and its CEO Eileen Gittens) during my final consulting years with HP (~2009ish). I was just starting to think about Indie publishing for fiction and gave Blurb a try for a small hardback photo book for my wife as a birthday gift. Because I was very familiar with HP’s e-ink Indigo system (which Blurb used, and maybe Reischling handled?), I figured the book would turn out OK. It was better than OK, and I also noticed and liked the layout platform. Fast forward 10+ years, and I’m a 100% Indie novelist doing ebooks and paperbacks via Amazon KDP (using ePub and InDesign for total formatting control). So I have a soft spot for Blurb and wish them well.

    1. Nate Hoffelder10 August, 2020

      In retrospect this is a tool that should have been built to license to POD printers such as Amazon, and not for use by authors.

  2. […] many years been the go-to for anyone wanting to publish high quality books with a lot of graphics. Blurb has been acquired by Reichling, who did theirs printing. We’ll see if that has an impact on the service (which was excellent) or […]

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