Amazon is Killing Kindle Owner’s Lending Library on 4 January

When I reported several months ago that Amazon had shut down the Kindle Owner’s Lending Library, several commenters argued I was wrong because they knew a loophole (find a book which is in Kindle Unlimited, and then borrow it using KOLL).

I still think my take was valid, while at the same time I would also agree they had a point. But in any case, the argument will soon be moot.

Amazon has quietly announced on the relevant KDP help page that KOLL is ending in just over two months.

We will no longer offer KOLL beginning January 4th, 2021. Customers may continue reading books they previously borrowed from KOLL. You will earn royalties for any KENP Read from these KOLL borrows.

In addition, KOLL will continue to display on your Historical and Payments reports.

Originally launched under the name Amazon Prime eBooks in late 2011, the Kindle Owner’s Lending Library was Amazon’s first foray into ebook subscriptions. It was only available to Kindle- and Fire tablet-owning Amazon Prime members in the US, but it was popular enough that it convinced Amazon to launch Kindle Unlimited not quite three years later.

And now the Kindle Owner’s Lending Library is going to be shut down.

That is not a huge loss, but it is deserving of a eulogy.

We would not have Kindle Unlimited with KOLL, and KU has been a boon to both readers and authors. Kindle Ulimited has launched multiple author careers while at the same time delivering great value for readers. It paid out over $300 million last year, making it one of the larger ebook retailers all on its own.

 

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

4 Comments

  1. DaveMich1 November, 2020

    That’s pretty quiet all right. I did have a point, because even now, on my Kindle, many books say “Read for free with Kindle Lending Library” – just now, Nov 1, actually, and that was the case as of the previous post. The exact same books do not say this when viewed an any other device, such as a phone or tablet, or computer. The offer is device dependent. It’s a minor shame because it was a free book every month.

    Reply
    1. Disgusting Dude1 November, 2020

      KOLL is going away because it has been mostly superceded by Prime Reading.

      https://www.amazon.com/kindle-dbs/fd/learnmore-pr?pf_rd_m=ATVPDKIKX0DER&storeType=ebooks&pageType=kindle&pf_rd_p=4fd5bc5c-c96e-481a-8588-896668a50ae3&pf_rd_r=971DRCRTK3ZGFG4HX6QY&pf_rd_s=center-1&pf_rd_t=5601&ref_=dbs_0_def_awm_ntry_c1_kmw_4fd5bc5c-c96e-481a-8588-896668a50ae3_2&pf_rd_i=bookshelf

      Different rules and it is not limited to Kindle hardware but it is for Prime members. And by now most Kindle owners are in Prime. And it’s not just one book a month. It is like a mini-KU.

      Reply
    2. T Semple2 November, 2020

      KOLL was restricted to Amazon devices only (Kindle or Fire). Presumably you can still borrow books for the next couple of months.

      Reply
  2. […] Amazon is Killing Kindle Owner’s Lending Library on 1/4 […]

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