Best Buy is Now Using Spectra E-ink Shelf Labels

I was in Best Buy this morning, buying a  new laptop when I happened to notice that the store now had digital product labels decorating the shelves.

Best Buy has bought a shelf label system from a company called Pricer, and deployed labels in the 2″ and 4.2″ size. The larger sizes uses a 3-color Spectra E-ink screen (red, black and white), but I can’t say for sure whether the smaller shelf labels uses that screen or just a regular E-ink screen.

One thing I can tell you is that the screens are not as high of a resolution as on your Kindle; the smaller text on the 4.2″ screen was almost illegible due to fuzziness.

But even so, it was pretty cool to see digital shelf labels in widespread adoption. I had almost give up hope of seeing them in the stores I visit. Honestly, despite the obvious advantages (reduced labor, faster turnaround, etc) for a while there it had seemed like retailers had decided to pass on the tech.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Adam11 January, 2021

    Real Canadian Superstore here in Vancouver uses e-ink shelf tags extensively throughout the grocery store. They seem to be three colour (yellow, black and white).

  2. Aaron12 January, 2021

    We were in Lowe’s or Home Depot a few months back looking at dishwashers and I was really surprised that they were using e-ink shelf tags. That wasnt the place I would have imagined seeing them used at least right now.

    1. Nate Hoffelder14 January, 2021

      They must be rolling them out slowly – I haven’t seen them.


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