28% of Brits Own eReaders, But Far More Own Tablets and Smartphones
According to a new survey from Ofcom, reports of the death of the ereader have been greatly exaggerated.
The UK’s equivalent of the FCC has published its annual Communications Market Report this week, and that report shows that 28% of British households now own ereaders. That figure continues to grow slightly for the second year in a row, but it is still dwarfed by tablet and smartphone ownership.
As you can see in the following chart, 66% of respondents had a smartphone, and 56% had a tablet.
Smartphones have obviously supplanted ereaders, which should come as no surprise. After all, readers are a minority, while everyone needs to make a call. So it makes perfect sense that a more general purpose device like a smartphone would see greater adoption than a specialized device like an ereader.
And it should also be expected that people would tend to use that smartphone more than other devices simply because they have it with them.
A later section of the survey asked respondents which device was most important for accessing the web. For the first year ever, smartphones have replaced laptops and desktops as the top choice.
Tablets aren’t too far behind:
And not only is the smartphone the device most-often used for getting online, it’s also the second most missed device after the TV.
Everyone has been saying that mobile was important, and that we would soon reach a post-PC consumer landscape, and I think it just arrived.
The report is 124 pages long, and I’ve just scratched the surface. You can download the PDF from Ofcom.