Amazon Has Blighted IMDb with Adverts
As we all know, Amazon has owned IMDb since 1998. The retail giant has commercial interests that could benefit from owning a site like IMDb, and one could understand how Amazon might want to monetize the site by placing a few adverts and buy buttons. After all, adverts may not make the world go ’round but they do buy the wheels on which it spins.
Amazon hass long had background adverts on IMDb, and earlier this year Amazon inserted splashy and attention-getting adverts into specific pages, but now they’ve expanded the advert blight across the entire site.
Earlier today I followed a link to a listing on IMDb for a 25-year-old movie, and much to my dismay I found this:
What you’re seeing in the screenshot is a background advert (which isn’t so annoying), and an auto-play video advert that expands to cover the entire top of the listing.
When Kieth Bradnam slammed Amazon in March of this year for splashing adverts across IMDb, I downplayed the story by pointing out the details he got wrong, including when the adverts started showing up and their prevalence.
Now it looks like I should have held my fingers, because in the long run Bradnam has been proven correct. He was complaining about a background advert and a splashy advert that consumed the entire listing page for the latest Hobbit movies.
That splashy advert could only be found on a few pages at the time, but now similar adverts can be found across the site (and yes, I’ve seen them on a dozen pages). And as a result, the non-advert page has been reduced to this:
That is simply terrible. IMDb used to be a site that offered its visitors an encyclopedic view of a movie or tv show. Now it is a vessel for displaying adverts, forcing users to scroll down to see any useful information.
Suddenly Bradnam 's parting shot doesn’t seem so improbable:
At what point should we become concerned by Amazon influencing the IMDb ratings of movies that they would rather see portrayed in a more positive light in order to sell content from Amazon.com?
Anthony Pero November 2, 2015 um 9:48 am
Ok, I get the annoying pop up advert that makes it too easy to click on and go to some other site, or that opens multiple tabs, or that, heaven forbids, plays sound automatically. But I don’t get the problem with advertisements in general, as a way to provide u with free content.
Why do we think this content should be curated and hosted and designed and maintained for free? I’ve never understood that. How do we expect any of this to get paid for?
Nate Hoffelder November 2, 2015 um 9:53 am
There are donations, subscriptions, affiliate fees, or even sticking with less annoying adverts.
Amazon has other options and can defray the costs of the site through other means. They don’t have to use such obnoxious adverts.
pauly-imdb-drop-the-ads January 12, 2021 um 6:24 pm
Having adverts is fine. Having relevant adverts coming from tracking is fine.
What is not fine, is a site, like IMDB or any other, where you go to visit content, and find ***THE WHOLE PAGE*** taken up by an advert. Keep it small and in the right place. Not the entire screen.
It is totally annoying and confusing. And makes you study the page to wonder what you are looking at.
Its truly ghastly. I wish people that implement adverts, had to suffer the awful abominations they foist on people.
Daniel Vian November 2, 2015 um 11:03 am
Although we live in a rigged market economy, there is still a marketplace. If enough people stop visiting the IMDB site, that will be the end of rhe problem (or the end of the site). Crappy adverts are all over the place. Vote against them by closing the window. Sooner or later the pseudo-genius marketeers will get the idea.
SoftAdsPlease February 13, 2018 um 1:11 am
No. These splashy, moving, overly dominant takeover presentations are not ‘ads’. They practically replace the content you come to read about. Do you not see the author’s screenshot of 85% red? Is there no way advertisers can at least keep their grand ideas & products from moving? (Just because technology allows us to insert auto-playing full video ads does not make them the best choice).
Do you like such overt & in-your-face intrusions, yet call them art & allowable marketplace tools? Anthony?