Amazon Opens Kindle Store on Amazon.In, Finally Sells Kindle eReaders and Kindle Fire HD Tablets There
It looks like Amazon has worked the bugs out of their Indian operation. They’ve just launched a new section on Amazon.in for the Kindle Store, and at the same time they have added new hardware listings for the Kindle ereaders and KFHD tablets.
The basic Kindle is available now, with prices starting at 5999 rupees ($103 USD). Amazon is also going to sell the Kindle Paperwhite and the KPW 3G model. They won’t ship until 27 June, but they can be pre-ordered for and 10,999 rupees ($190 USD) and 13,999 rupees ($241 USD).
The Kindle Fire HD is going to be available on 27 June. The 7″ model is going to sell for 15,999 rupees ($276 USD). The larger KFHD 8.9 is going to ship the same day and sell for 21,999 rupees ($379 USD)
Amazon was already selling this hardware to Indian customers, and they even had a local retail partner carrying the Kindle ereaders. In fact, that retail partner is the one technically selling the Kindle hardware on Amazon.in, not Amazon. Thanks to Indian government regulations on foreign owned businesses Amazon can only sell directly to consumers if they source 30% of their material from Indian companies. Given that the Kindle is made in China that regulation is something of a problem, and as a result Amazon has to use a local retail partner to act on their behalf.
I have to say that it was a surprise last week when Amazon.in opened for business without Amazon’s own hardware. But now we know clearly that was due to a snafu and not a long term plan.