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Amazon’s 404 Page is Going to the Dogs

The 404 page started out as the catch-all page you see when a site can’t find the page you are trying to visit. That page is an afterthought on many sites. but a few websites have devoted time and resources to making their 404 a destination worth visiting.

This blog has a simple 404 page which references creatures living in the server closet, but other sites have put more work into it, with some crafting games just for the 404 page, or funny images, or even a video (which has since been deleted, alas).

Amazon went for the more personal touch. A Twitter user has tipped me to the news that starting sometime before May 2016, Amazon replaced its uninformative and unhelpful 404 page with one which looks like this:


The 404 page now features one of the dogs belonging to Amazon employees, and it also links to a page called "Meet the dogs of Amazon".

That page features the dating profile of a couple dozen dogs, including a disappointingly small number of corgis (only eight). All the dogs  are adorable, and they all belong to Amazon employees.

Cute dogs a side, Amazon has turned the page into a recruitment tool as well as a marketing meme which is bound to go viral.

Smart, that.

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Name (Required) October 15, 2016 um 2:32 am

The mother of all funny 404 landing pages is at

Especially if you liked The Hitchhiker’s Guide to the Galaxy.

Nate Hoffelder October 15, 2016 um 8:00 am

That was a _long_ one. I’m not even sure I made it to the end.

Dan October 15, 2016 um 7:09 pm

This is fun and cute, sure, but it’s also a missed opportunity. they could have featured shelter dogs that are available for adoption, or made it a charitable outlet… but instead it’s just kind of silly. fun, but silly. you do make a good point that it’s a cool thing for their employees.

Nate Hoffelder October 15, 2016 um 7:45 pm

That would be an improvement, yes.

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