Amazon’s Kindle Discussion is Less a Discussion than a Consumer Focus Group
On Friday Amazon announced that it would be holding a discussion this week in the Kindle support forums. We’re now six hours into the so-called discussion, and anyone who was expecting an actual discussion is going to be soundly disappointed.
Rather than respondf to questions from readers, Amazon’s contribution were posts like:
We’re looking forward to getting started. Here are the first few questions we’d like to open the discussion with – please feel free to answer one or all of the following:
Why did you decide to purchase a Kindle?
What is your favorite memory while reading on your Kindle? Why was it so special and memorable?
Can you tell us about the first book you read with Kindle?
Amazon didn’t respond to feature requests, questions about design decisions, or other spontaneous comments. Instead, Amazon apparently followed their own script, moving from targeted question to targeted question.
Several of you have mentioned that you enjoy using Audible. How did you hear about Audible and when do you like to use it?
In short, this "discussion" was as scripted as Amazon’s other interactions with its customers. Or as Teleread put it, this was "more marketing fluff and fishing for user testimonial quotes than any meaningful two-way discussion". It was basically a consumer focus group, one where Amazon didn’t have to pay anyone for showing up and participating.
As I noted this morning that is in keeping with Amazon’s past actions, but it’s still disappointing.
image by libertygrace0