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Apple iPad Pro Review Roundup: Laptop Killer or No?

iPad Pro Lifestyle-SplitScreen-PRINTEarlier this week, Apple CEO Tim Cook made a bold claim that once you owned an iPad Pro, you would never need a full-function PC ever again. Obviously he’s smoking something, but how close do you think he comes to the truth?

With the iPad Pro going up for sale today, and the first reviews coming in, now is our chance to find out whether Apple’s thousand dollar appliance computer truly is a laptop killer.

The Wall Street Journal’s Joanna Stern thinks it could be. She calls it the jack of all trades, and the master of most:

The iPad Pro is like one of those Magic Eye posters. You can look at it for hours and still keep asking yourself: “Wait… what is it?”

It’s Apple’s first tablet/laptop convertible! No, it’s an artist’s sketchbook! Never mind, it’s totally an enterprise-focused tablet for filling out forms! Actually, it’s a college-bound textbook-turned-notebook-turned-TV!

It turns out Apple’s new giant, 12.9-inch iPad, which starts at $800 and goes on sale on Wednesday, is all of those things—if you shell out for the $100 Apple Pencil and $170 Smart Keyboard, that is.

The Verge’s Walt Mossberg disagrees:

You’d think an iPad guy like me would be over the moon about the iPad Pro, despite its hefty base price of $799 for a Wi-Fi-only model with 32GB of memory, which stretches to $949 with 128GB of memory, and soars past $1,000 with cellular capability.

But I’m not.

But, for me — a person already using his laptop a lot less in favor of the iPad — the Pro is just not likely to eliminate my laptop use entirely. And I say that knowing that, for instance, there will be better keyboard covers and cases. There already is one: I prefer the the Logitech Create I used to write part of this column. But it still doesn’t work nearly as well in my lap as a MacBook Air, partly because, like Apple’s keyboard, it only has one angle.

But, even if the iPad Pro doesn’t fully replace a laptop, it does have a killer app: graphics, in all its forms, when used with the optional $99 Apple Pencil.

MacStories' Federicco Vitucci thinks this is a work machine:

This is less of a "just for media consumption" device than any iPad before it. The iPad Pro is, primarily, about getting work done on iOS. And with such a focus on productivity, the iPad Pro has made rethink what I expect from an iPad.

The iPad Pro is positioned as a more productive take on the iPad for those who need to get work done on it. My recommendation couldn’t be more straightforward: if iOS is your main computing platform, or if you plan to turn an iPad into your primary computer, you’ll want an iPad Pro. Its powerful hardware, multitasking interface, and extensible nature are superior to every other iPad. I don’t see myself using a Mac as my primary computer ever again.

Mashable’s Lance Ulanoff agrees:

If you think the iPad Pro is simply about a bigger iPad, you’re missing the point. Apple’s iPad Pro is a new front in the quest to grow the productivity and business market for the iPad. Consumers are likely a secondary consideration. The iPad Pro does everything a smaller iPad can do, but its size, especially when paired with the Smart keyboard and Pencil, offers benefits tiny tablets can only dream of.

I honestly like the iPad Pro, but not because I have so much screen real-estate. I like it because I could use it to get real work done. And even as Apple SVP of Marketing Phil Schiller told me last month that the market for convertible devices like the Surface Book (which, to be fair, runs a desktop OS) was not growing, the company has essentially delivered its own hybrid device.

Buzzfeed’s Nicole Nguyen liked the tablet but found long term use to be a strain:

Arm fatigue is real. I started using the Apple Pencil as a selector because I was so tired of lifting my wrist. Apple founder Steve Jobs actually said it best in 2010: “After a certain amount of time, your arm wants to fall off … it’s ergonomically terrible. Touch surfaces are meant to be horizontal.”

I write words for a living and so, I love keyboards. Unfortunately, longterm keyboard-iPad use makes me want to dunk my hand in an ice bucket. But as a digital notebook, the iPad Pro is amazing. I just don’t need that right now. But you might.

Bloomberg’s Sam Grobart thinks this could be the perfect tablet for some users:

But I would venture to say that, while not everyone uses tech the way I do, many—maybe even most—people do. We read things on the web, we check email, we write things. For those kinds of activities, a laptop is still the most elegant answer to the questions we have. The iPad Pro has a bit of feature creep around it. It’s a tablet! With an attachable keyboard! And a stylus! It’s extremely good at all of those things—I’m just not that interested in the things it’s good at.

So I’m not the customer for the iPad Pro. But I think I know who is

Wired’s David Pierce thinks the hype is overblown:

For those of us who still cling to laptops and desktops, the iPad Pro just doesn’t feel like a serious machine for serious work. We need our keyboard shortcuts and our mice, our apps that work just how we like them. We need our accessories. A touch-first interface just doesn’t feel right, and the iPad Pro can’t overthrow our existing workflows and tools. Maybe we’ll catch up to Tim Cook’s vision of work someday. Maybe. But for right now, we have work to do, and no time to reinvent how we do it.

Nobody’s going to toss their iMacs and ThinkPads into the garbage tomorrow and instead lay a 12.9-inch tablet on everyone’s desk. If there’s a touchscreen revolution underway, it’s going to happen slowly, an app and an accessory at a time. That’s OK. The iPad Pro is a fantastic tablet, not to mention the first iPad in ages that has an obvious value next to our giant smartphones. It starts as a big, powerful, beautiful screen, and with the right accessories and apps can be almost any kind of device you want. So, yeah: size matters.

TechRadar’s Gareth Beavis agrees that the iPad Pro will come up short for most power users:

The iPad Pro isn’t a laptop replacement in the way power users will hope. But it is, by some distance, one of the most brilliant tablets I’ve ever used. However, the key thing here is how happy you are with the extra heft…If you’re the kind of person that wants a device that can seamlessly switch from typing to sketching to playing loads of great games to enjoying the best possible experience on a tablet, then this is just perfect for you. If you need to do more powerful things, like uploading photos while manipulating reams of text and having to refer to other information with a flick of the wrist, you’ll struggle a little with the new iPad.

You’ll find more reviews in the comment section of this post.

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Nate Hoffelder November 11, 2015 um 9:30 am

Daring Fireball’s John Gruber raised a number of usability issues. The iPad Pro really doesn’t know how to work with either a keyboard, trackpad, or mouse:

I don’t think it’s inherently problematic that iOS has no conceptual support for a mouse pointer, and thus can’t work with any sort of trackpad. But, given this constraint, good support for navigating as much of the UI as possible using the keyboard is more important on the iPad than it is on the Mac, but iOS’s support for navigating using the keyboard is worse.

Another problem: when editing a long document, if you use the arrow keys to move the insertion point above the first line on screen or below the last line on screen, the insertion point just disappears off screen. The view doesn’t scroll to keep the insertion point visible, which is clearly what should happen (and does happen on OS X). Surely iOS will work this way eventually, but right now it still shows its roots as a touchscreen OS where a hardware keyboard is a decided second-class citizen.

David North November 11, 2015 um 11:40 am

Sure. I can hardly wait to buy another Apple product like my iPad. They’re guaranteed to remain incompatible with many of the apps and programs I love because–well, you know–Apple will tell me what software I really need. But another cool feature is that warm-fuzzy feeling you get when you realize your new, "cutting edge" Apple product becomes outdated within the first two years of ownership. I hate having to brush and gargle that warm fuzz out of my mouth when that happens. And did I mention overpriced? Hey, if you want to pay for the temporarily best, you have to pay the best.

From here, I’ll just let the witch queen from Snow White spell it out:

Old Hag: It’s apple pies that make the men folks' mouths water. Pies made from apples like these (holding out the red apple)
Snow White: Oh, they do look delicious.
Old Hag: Yes. But wait till you taste one, dearie. (laughter) Like to try one, hmm? Go on. Go on. Have a bite.

Nate Hoffelder November 11, 2015 um 1:43 pm

@ David

For me, it was Gruber’s report that confirmed my suspicions that Apple still wasn’t providing the office and keyboard functionality I want on a laptop. This still isn’t a work machine – not for me, anyway.

Nate Hoffelder November 11, 2015 um 1:40 pm

Ars Technica’s Andrew Cunningham is having trouble seeing the iPad Pro as a main computer:

But I’m having a uniquely hard time putting myself in the shoes of a potential iPad Pro buyer, particularly those who Tim Cook believes will replace a laptop with a big tablet. Some of that is because the iPad Pro isn’t really for me, even as someone who already works on an iPad Air 2 with some regularity.

Even with a bigger screen and new accessories, the iPad still feels like a “sometimes computer.” I can take it with me on vacation instead of a MacBook and do pretty much everything I want, and I can even get quite a bit of work done on one (the majority of this review was written on an iPad Pro, usually while also chatting in Slack or Messages or firing off e-mails). But what really does it in for me are the many small ways in which the iPad Pro is not quite a traditional computer and iOS is not quite OS X.

That’s true for larger things like the limited multitasking UI and the lack of a precise finger-friendly pointing tool like a trackpad, and it’s true when you go to use iPad apps that haven’t yet been optimized for iOS 9 or the iPad Pro

Name (Required) November 11, 2015 um 1:41 pm

I have purchased this Toshiba notebook with Intel i7 CPU three years ago at a Black Friday sale. Even after update to 12GB RAM the price doesn’t go as high as the base model of iPad Pro. Since the purchase I have pimped it up with a 1TB SSD and it is *screaming* fast in whatever I try to do with it.
– Will I be able to update iPad in the future by sticking in more RAM / storage space / whatever?
– Will I be able to connect iPad to a large monitor, keyboard, mouse?
– Will I be able to install an AutoCAD clone (such as DraftSight), Calibre, various development tools, IDEs, random cool pieces of software from the net?
– Will I be able to connect an Arduino, or Rapsbery Pi, printer, an oscilloscope, mobile phone to update the GPS database, my e-ink reader to upload files for firmware update to this iPad…?
… thought so.

It ain’t bad as a third or perhaps even second computer for a geek / nerd / tinkerer, such as myself … *if* you have money to burn.
If *I* had spare $1000 on my fun budget I would buy a milling machine, or a lathe or perhaps a 3D printer or a laser cutting machine 😉

Nate Hoffelder November 11, 2015 um 1:54 pm

@ Name

Or, can you have a game, Office, multiple browser windows, and a video all going at once on the iPad Pro?

trh November 11, 2015 um 2:43 pm

The fanless Core-m3 model of the Surface Pro 4 is should be there to provide the flexibility, that the iPad "Pro" doesn’t want to give you.

Basem November 12, 2015 um 1:39 pm

Reviews are skewed, as is the case with Apple products. Too many reviews accept Apple’s framing that this is the future – a tablet that is finally a post-laptop device. It is now a cliché with Apple products e.g. when Apple recently introduced their Macbook that is light years ahead! In response, reviews tended to "yeah, it is the future but we aren’t just there yet!'; hence perpetuating the aura that Apple is always genuinely innovative and visionary.

The Surface Pro, on the other hand, isn’t restricted to apps and runs full desktop software; the only thing holding Microsoft back is their poor app store and that they don’t differentiate their operating system adequately across devices. I wouldn’t compare this to the Surface Pro 4, may be something like the Samsung Tab Pro 12.2 would be a better comparison. Of course, the iPad Pro is far more powerful than the Tab Pro 12.2 but the concept is essentially the same.

Even Mossberg thinks this isn’t changing anything soon. I remember when he condescended the head of Asus (he kept referencing Apple products) when introducing the transformer series; Asus were the first company, if I am correct, to introduce the 2-in-1 concept and that was genuinely innovative but Mossberg was too blinkered to notice it.

Basem November 12, 2015 um 2:33 pm

Actually, the better comparison would be the Samsung Galaxy Note Pro 12.2. What Apple does tend to do is take an existing product concept and makes it better and then over-charges.

Syn November 12, 2015 um 6:10 pm

Galaxy Note 12.2 released at 850. I would say Samsung is also guilty of over charging. Samsung at least includes the pen. You can’t even find an Apple pencil for the iPad Pro right now.

Mackay Bell November 12, 2015 um 8:45 pm

I think you’re misquoting Tim Cook. He said that for "many, many" people it would be a laptop replacement. He didn’t say all, and he didn’t even say most.

Regardless, nothing wrong with him hyping his new product. I’m going to buy one, and I plan to use it primarily for it’s graphics capabilities. Then I’ll see if it’s a good alternative for my laptops. My guess is that for people who work primarily with text, a laptop with a built in keyboard still makes the most sense, but we’ll see.

As for Surface computers… um… they aren’t selling in any significant numbers. Attempts to compare them to the iPad Pro just show how irrelevant they are to the market on their own. They are headed on the Zune path. (Like the Chrome Books which were supposedly gaining a hold in education, but now seem likely to be discontinued by Google all together.) Microsoft is likely to make much more profit on apps and services to the iPad Pro than on Surface sales, which is why they are ramping up the quality of what they make available to iOS. (Furthering the fading importance of Windows.)

As for those people who still hate Apple and can’t accept the fact that it is slowly wiping out the entire Window/PC ecosystem and relegating Android to third world countries, have fun while you can. Since Apple is growing at 30% every year you’ll be lucky if you have another five years to keep pretending it isn’t happening.

Basem November 12, 2015 um 10:22 pm

Mackay – I am not saying this isn’t a useful product; it has a lot of use case scenarios. However, I take issue with a lot of reviews that uncritically take Apple’s spin and turn it into a tired cliche. Techradar, for example, would have us believe that this is another Apple trendsetting device:

"The iPad Pro might, in the future, be seen as normal, in the same way that a 5-inch screen on a phone is viewed as regular now, where just five years ago you looked like a mental early adopter holding a massive device to your ear to use such a thing".

What we have is a large tablet with enhanced productivity features; in other words, this is the same product concept as the Samsung Galaxy Note Pro 12.2 but much better. The Surface Pro 4 isn’t a product you would compare this device too; I think it is superficial to make that comparison.

I admit that I am a fan of the concept of Chromebooks and think it was a innovative step by Google. The idea behind the Chromebook wasn’t 'invented' by Google, it was there before (e.g. Jolibook). However, Chrome OS, in my opinion, made it work. Also, Google are still committed to Chromebooks and they are doing very well in education.

Syn November 12, 2015 um 11:42 pm

Mackay. I’m not sure what your talking about. iPad sells have been in decline and Macbook has so little of the market that any growth is good. Surface 1 and 2 did awful, but Surface 3 seems to have done quite well. No one is expecting long lines and people waiting around the corners for it and it doesn’t need that to sell well. They must be doing something right. Companies are starting to copy their design and Surface is within the top 100 PC’s on Amazon. You don’t get in the top 100 if you aren’t selling.

I agree the one thing iOS has going for it is its Apps. There are tons of them and Android nor Windows is anywhere close to catching up to them.

The iPad Pro is what the iPad should have been when it first released. It was Apple that was stuck in this rut of making it a consumption device and it took them over half a decade to make a pen so people could finally stop using all the inferior 3rd party pens.

Basem, completely right that this concept seems a rip of Galaxy Note Pro. But I wouldn’t call the iPad Pro better. The Note line had years to mature and there are so many useful things you can do with the pen on the Note that iPad Pro does not have. Yet, anyway. In fact you could do more with 2012’s Note 10.1 then you can on the iPad Pro as far as features go. Samsung sucks at updates but they really put a lot of work into the S-Pen.

I have both devices, iPad Pro and Note 12.2 and there isn’t anything on iPad Pro thats killing what Samsung (other then better build quality maybe) did.

The one thing that ticks me off with Apple. I feel like I’ve been looking at the same screen/grid layout since it came out. Oh wait I have! Would it kill them to let you have widgets or something. Its so damn boring to look at. Hopefully the software and pen experience will make up for it.

Mackay Bell November 12, 2015 um 11:42 pm

Basem -I looked at the Techradar article you linked to and it’s hardly uncritical. It has has a list of dislikes, including price, the limits of iOS over El Capitan, the size and weight might be a problem for some users, the battery life isn’t brilliant, etc. Overall, it seems very balanced and is skeptical that the iPad Pro is going to be a laptop replacement for most users.

I don’t see what’s so weird about "taking Apple’s spin" that a bigger tablet might be useful for some people and might become more common place, like bigger phones became. I don’t think it’s a huge stretch to think that big tablets (from Apple and maybe others) might become common place in business meetings to show presentations. That is simply one option for the iPad Pro.

The other main option is on the graphics side. That’s what I’m interested in. I don’t know much about the Samsung Galaxy Note Pro, but from what I’ve heard, Apple’s Pencil is the first stylist to really get rid of lag when writing on a tablet screen. That is massive as far as I’m concerned. Moreover, I’m committed to the iOS/Mac ecosystem, and so Apple’s release of a larger pad is exciting to me. So what’s the problem with that? If you prefer Android, fine, go get excited about a new Android device. I don’t mind.

But why is it every time Apple releases a new product tons of people rush to argue its being over hyped, only to be proven wrong when there are massive sales and… guess what, the product is groundbreaking. This has happened over and over again. iPod, iPhone, iPad, etc.

Despite all the articles about the Chromebook taking off in education (apparently because of a couple quarters of sales increases for the very cheap versions of it), it really isn’t going anywhere. And there are rumors that Google is not only going to totally revamp the OS, but that it’s going to change the name. (Google issued a non-denial denial of that rumor). If Google does change the name, which we will find out some time from now, that’s a clear indication the entire experiment has failed. But heck, I don’t really care, I thought the Chromebook idea was kind of cool. If it’s replaced, I hope Google comes up with an operating system that works great on super cheap computers that can work in schools. Nothing wrong with that.

But I’m not looking for cheap computers. I like stuff that is quality and lasts. I own half a dozen iPads and the first version Apple made still works greet for some things. This new iPad is really interesting product and I’m excited about getting my hands on one. I’m happy to pay the extra money for the extra quality.

It’s unlikely to replace my Apple laptops (I have several of those) because I like them too, and they are going strong also. But, I don’t see what’s wrong with Tim Cook advising someone who might be buying their first computer system (or switching from Android or Windows) that the iPad Pro might be a better choice than a laptop. Or the comment from Apple Execs that it’s the only thing they carry with them when they travel.

Steve Jobs very brilliantly scaled back all of Apple’s offerings when he returned to the company by using a very smart razor blade. He said that there would be a consumer and pro version in every product category, and no more. So Apple has a consumer laptop and pro laptop, a consumer desktop and pro desktop. (When you add in screen sizes there are more products, but the basic rule applies.)

Up till now, Apple hasn’t had a pro iPad. So it’s great for us Apple fans to finally see that happen. Also, iOS and MacOS also serve as "consumer" and "pro" versions of the Apple’s operating system. Time will tell if that’s the best way to go, but so far it seems having a consumer and pro operating system is preferable to Microsoft’s efforts to blend them together.

Mackay Bell November 13, 2015 um 12:16 am

Syn- What I’m talking about is that Apple is already one of the biggest and most profitable companies in the world and is still GROWING by 30% a year. It is expanding in every possible way, designing it’s own chips, selling services, expanding in retail stores, and selling tons and tons of products. It is also moving more into business, like with the deal with IBM, where it has even more potential for growth.

If Ford Motor company was growing by 30% a year, and highly profitable, people wouldn’t spend a lot of time worrying that it’s selling less two door cars than it did a few years ago.

But heck, I know it’s fun for people who don’t like Apple to talk about dropping iPad sales. Any other company would kill for the 16 million in sales Apple had just last quarter, but heck, Apple must be doomed.

iPad sales growth or falling sales is totally irrelevant to Apple’s future. Apple is selling it’s operating system (and brand). It doesn’t matter if people buy Apple iPad or iPhones or even Apple TV’s as long as they are using iOS and/or Mac OS.

The only concern for Apple would be if people were dumping iPads for other companies products. But they aren’t. Samsung is in huge trouble, not only in tablet sales, but in everything else. So as much as you might like the Galaxy, it isn’t selling and eventually it’s going to be very hard for Samsung to justify the R&D necessary to make new tablets that are competitive. And the Surface 3 is not doing well enough to grow the Windows market which is shrinking.

You are correct that sales of Mac’s are only growing slowly (iOS is growing rapidly), but the Wintel/PC market is shrinking more quickly. Long term, that’s huge. If Mac sales continue to grow and the PC market continues to shrink, there will be a point of no return. (Especially with Apple’s move into the business side of things.) Or, if the world prefers iOS, that’s okay for Apple too. (As far as Apple, if they could chose an alternative OS for their competitors, they couldn’t have come up with a better poison pill than the fragmented and security challenged "open" operating systems that is still unprofitable for Google.)

But okay, iPad sales are down. Guess what, I will bet that next quarter, thanks to the iPad Pro, overall Apple iPad sales will be up. What will everyone say then? Oh… the iPad Pro is selling great, but the iPad mini isn’t selling enough?

There has been a massive dumping of cheap tablets on the market, and yes, that effected Apple too. But it hurt it’s competitors even more. It’s driving Sony and Samsung out of the tablet business. There is no serious competitor for Apple on the high end tablets. Long term, that will be to Apple’s advantage.

I don’t get what you’re saying about how the iPad Pro is what Apple should have released instead of the iPad. The technology simply wasn’t there (for a thin high quality large screen) back then. Even if there was, the massive sales (and profits) Apple made clearly showed it was a great move. And the HUGE success of the iPad helped Apple’s iPhone sales, stores, iTunes sales, etc. It’s like saying Apple shouldn’t have released the Apple II and should have jumped to the Mac Pro.

So we’ll check back in next quarter and see where iPad sales are. Guess what, there is a change iPad Air sales (and even iPad mini) might grow even as the iPad Pro takes off. I think a lot of Apple fans were waiting for the iPad Pro to see what Apple was going to do. Many might conclude it’s too big and finally upgrade to an iPad Air.

Oh, I love my Apple Watch too. It’s a great time to be an Apple fan.

Syn November 13, 2015 um 12:49 am

Mackay Bell I don’t hate Apple. I owned the iPhone 3g, iPad 1, iPad 3, MacBook, MacBook Air and now iPad Pro. Along with that, I own Surface 3 Pro, Galaxy Note 12, Note 8 and Note 5. I believe in buying what benefits me, not being loyal to any one company. With that perspective, I’ve used it all and its easy for me to spot who did what or how this or that works. I really could care less if Apple takes over the world. The conversation I thought was about the iPad Pro.

Samsung’s sales doesn’t matter. What matters is what their product could do. Samsung was there first. That people ignored it and wanted to pretend its new when Apple does it, then thats fine. Note 10 had in 2012, what the iPad Pro can do now, and still, the Note 10 did more. Although I’m glad they finally needed to do something to get iPads going again.

PC sales being down doesn’t change Surface is in the top 100 on Amazon. Apple even copied their keyboard design so they must be doing something right. That says plenty. As for PC sales being down across the board, a lot of that is because there is no reason to upgrade nearly as often anymore. I went 7 years between builds. It didn’t mean I wasn’t using a PC, I just wasn’t buying a new one every 2 years as I use to do.

I’m sure thats why iPad sales were down. There was just no compelling reason to buy another one when the old one worked just fine, and looked the same. Then there are people that are completely fine using their phones to surf. Especially now that Phablets are so popular. Force Touch, which, isn’t on iPad, is the most innovation I’ve seen from Apple in years. Thats what I want to see. New stuff, not rehashes of what Samsung has been doing.

Mackay Bell November 13, 2015 um 4:34 am

I never said you hate Apple (though there are plenty of people who do). But your arguments don’t make much sense. If you’re only interested in the best product, what difference does it make if the Galaxy Note 10 had some feature first? Who cares? If you think the Galaxy 12 is better than the iPad Pro, fine for you. The fact that it doesn’t run iOS means it’s useless to me.

The Surface being in the top 100 is also kind of meaningless. It’s simply not selling in numbers to make up for the failing sales of the PC. And that’s a huge problem for Microsoft. It’s okay for Apple to sell less iPads because they are more than making it up in selling high end large iPhones.

The other problem with the Surface is that it shows Microsoft’s fundamental business strategy is in decline and they can’t find a solution. With the Surface, Microsoft has been forced to adopt Apple’s strategy of making both the software and the hardware. But that annoys the companies that used to buy Microsoft’s software. Microsoft’s profits from Windows Operating system (which it is now almost giving away to compete with Amazon) are falling faster than overall PC sales. The Surface also isn’t bringing foot traffic into Microsoft’s failing stores. It needed to be a massive hit, not in the "top 100 at Amazon." Even if it is marginally profitable, it isn’t working for Microsoft.

Likewise, Samsung’s falling profits and failures in the tablet market (besides the one they sold to you), are relevant. Customer’s invest their time in learning a product and in buying software and content that works on it. If Samsung’s tablets are a dead end, they aren’t a good choice for someone who is focused on getting work done (and having fun) rather than playing with the latest cool features.

There is absolutely no evidence to believe that Apple will do anything but dominate high end consumer and prosumer computer products for the forceable future. There is plenty of reason to think that Samsung will be forced to focus more on providing parts for computers and retreat from new products (or focus simply on the low end). Likewise, there is reason to suspect that Microsoft will eventually drop back out of hardware and focus on software (including for iOS and Mac) and cloud services. Google is also in trouble with hardware sales.

On the other hand, what is likely to happen with the iPad Pro is it’s going to be in every animation house, every architects office, every art department, and every college art and graphics school. It could be massive, along the lines of when the Mac originally took over desk top publishing. That hasn’t happened with the Galaxy tablets and it isn’t going to happen with the Surface. And unlike the last time Apple dominated the graphics/computer market, I don’t think they’ll squander their lead. The company is simply too big and powerful now.

Syn November 13, 2015 um 1:02 pm

You can get more work done on the Note series. It has better function the actually Windows does in a lot of cases. A lot of people wishes to use devices that does less doesn’t mean Apple was a better product. It just has a bigger following. Sometimes justified, often times not.

Pro, while over priced is the first iPad worth buying as all the rest of them were pretty much the same. Half a decade to get this kind of function, even in its infant stages is a long time. Up until now iOS has been so limited it was strangling. A tablet was mean to be more than what a phone could do.

As for Microsoft making their own hardware. They had too. The stuff oem’s put out was complete garbage until Microsoft made them raise the bar.

Apple did start it with the iPhone and IPad but somewhere along the line they stopped pushing what it could do and others started surpassing it in function, even if not in sales. But maybe people don’t need more or just don;t want to look outside what Apple makes. That is fine too. But more sales doesn’t in anyway mean a product is better.

Apple iPad Pro Review | Gadgetom November 17, 2015 um 12:34 pm

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