Apple Rumored to be Launching Streaming Music, Video Services
Re/Code and 9to5Mac have sources which say that Apple is working on music and tv streaming services. Apple already sells music, tv shows, and movies, and now they are said to be working on paid subscription services.
Industry executives say Apple is in talks with TV programmers about deals that would allow Apple to offer an “over the top” pay-TV service, like the one Dish has started selling with its Sling TV product, and the one Sony is getting ready to launch.
The theory is that Apple would put together bundles of programming — but not the entire TV lineup that pay-TV providers generally offer — and sell it directly to consumers, over the Web. That means Apple wouldn’t be reinventing the way TV works today, but offering its own version of it, with its own interface and user experience.
We don’t have many details on the tv service, but at this point it looks like this would be just tv shows and not movies. The cost, selection, terms, and launch date are still up in the air, so at this point there’s not much more to say than it exists.
But we do know more about the streaming music service.
And just to be clear; I’m using the word "streaming" rather loosely; Apple’s service is going to be closely integrated into a subscriber’s existing library and will allow some downloading of music.
Six months after buying the subscription music service Beats Music, Apple is actively working to launch a completely new paid streaming music service that will compete with Spotify and Rdio. Yet to be named, the new service is entirely Apple-designed, yet leverages Beats’ technologies and music content, a collaboration that has thus far led to personnel challenges and delays. Multiple sources within Apple and the music industry have provided the first in-depth details of Apple’s upcoming streaming service, which we share below.
The service will be available on both Android and iDevices, and the current price being bandied about is $8 a month. (Yes, Apple will be releasing an Android app; someone go check and see if Hell is having a run on ice skates.)
The service is going to be deeply integrated into a subscriber’s music library; it’s said that they’ll have the option of searching for and adding tracks to their music library and downloading the tracks to their iDevices.
iMusic (my word) is obviously going to be based on Beats , which Apple plans to integrate into iOS, iTunes, and the Apple TV. Apple is currently developing the new Beats-infused versions of the Music app for iDevices. It’s also being woven into ITunes, and a new Apple TV app is in the works.
Apple has a lot of plans to integrate many of Beats Music’s features into the new service, including the Playlists, Activities, and Mixes features, but it’s slow going.
Apple’s creation of a new subscription-based streaming music service has not come without internal problems. The lead director of the new streaming project is said to be recently-promoted iTunes Vice President Trent Reznor are also involved. One source told us that the “Beats integration is not going so well,” and another source said that development of the new service “has been a mess.”, while key Beats Music employees such as former CEO Ian Rogers, co-founder Jimmy Iovine, and Nine Inch Nails leader
The iMusic service is still under development, and sources are hoping that it will be launched at Apple’s WWDC event in June, rather than the earlier rumored launch in March.