Apple’s Share of the Tablet Market Fell Last Quarter to 32.5% as the Market Swelled
According to the latest figures from IDC, Apple’s dominance of the global tablet slipped last quarter. The gadget maker shipped 16.4 million tablets last quarter, down from around 19 million in the same period last year. Samsung came in a not too distant second place with an estimated 11.2 million tablets shipped, and the top 5 were filled out by Asus, Lenovo, and Amazon.
The estimated number of tablets shipped last quarter was 50 million, up slightly from 48.8 million shipped in the same period in 2013. Asus shipped 2.5 million tablets during the quarter, Lenovo shipped 2.1 million, and Amazon rounded out the top five with 1 million tablets shipped.
IDC attributes the flattening of the market to phablets. "The rise of large-screen phones and consumers who are holding on to their existing tablets for ever longer periods of time were both contributing factors to a weaker-than-anticipated quarter for tablets and 2-in-1s," IDC Research Director Tom Mainelli said in a statement. "In addition, commercial growth has not been robust enough to offset the slowing of consumer shipments."
While all 5 major tablet makers saw a seasonal drop in sales compared to last quarter, Amazon showed the steepest decrease. Amazon sold an estimated 5.8 million tablets over the holiday season, but only sold 1 million tablets last quarter. Amazon is seeing a much sharper spike in seasonal sales than any other tablet maker, and that could hurt them in the long run.