Apple Sold So Few iPads Last Quarter That Suppliers Are Suffering (And Other Nonsense)
Apple posted its fiscal fourth quarter results yesterday. For the period ending 26 September, Apple reported revenues of $51.5 billion with a net profit of $11.1 billion, up from $42.1 billion and a net profit of $8.5 billion.
Apple CEO Tim Cook said the growth was fueled by record iPhone sales, all-time records for Mac sales, and expanded availability of the Apple Watch.
Apple sold 48 million iPhones last quarter, generating $32.21 billion in revenue. the company also sold 5.71 million Macs ($6.88 billion in revenue) and 9.88 million iPads during the quarter ($4.28 billion). Revenue from "Services" category, including iTunes, warranties, etc, were $5.08 billion, while the "Other" product categories, including the Apple Watch and its set-top box, generated revenues of $3.05 billion.
This wasn’t Apple’s best quarter ever, but it was better than last year and Apple has socked away $206 billion (enough to buy Uber, Airbnb, Twitter, Tesla, and Netflix, and have $30 billion left over).
All in all the news is great, but someone has still somehow managed to find a negative spin on the report. PocketNow and CultofMac report that Apple’s iPad parts suppliers are suffering. Citing a Digitimes report, they note that a Taiwanese maker of backlights has had to slim down its workforce and close factories.
The slowdown is being blamed on poor iPad sales, and if that’s not the most ridiculous example of lazy tech reporting I’ve seen this month then I don’t know what is.
Ten million iPads sold (plus hundreds of millions of other tablets and smartphones), and suppliers are suffering?
That is so absurd it doesn’t even merit a response.