B&N Drops Nook Color Price to $170 – Will Amazon Respond?
Barnes & Noble launched the new 8GB Nook Tablet today (told you so), and they also pulled a little surprise on us.
Now that you can get the NT (with a dual core CPU & better screen) for the same price as the NookColor, the older ereader is all of a sudden not a very good deal.
So B&N gave it a price cut. You can now find the Nook Color for $170. (The refurb is still going for around $150 on Ebay.) Okay, this isn’t that much of a surprise, but I did expect it to get a deeper price cut. I thought it might drop as low as $150.
But still, $30 is a nice discount. For once, B&N will be able to undercut Amazon. That hasn’t happened since the summer of 2010, when B&N introduced the Nook Wifi (and dropped the price of the original Nook to $189). Of course, that only lasted about 6 hours before Amazon dropped prices to match.
I’m expecting Amazon to respond faster this time around. If they plan to drop the price of the KF, they’ll do it by 1pm eastern.