Why Exactly Did B&N Launch Nook Video Apps for iPad, Android, and iPhone?
It may have taken 10 months but that day has finally arrived. B&N has just announced the new apps, and they also announced a surprising bonus: they’re also releasing Nook Video apps for the Nook Color and Nook Tablet as well as Roku set top boxes.
You can find the apps in iTunes,, and the NT/NC will have the app pushed out to the devices. But why would you want to?
I mean, Amazon, Apple, Google (and pretty much all other tech companies in existence) already offer similar services. What exactly does B&N bring to the table to make this service worth the bother?
What makes today’s news even stranger is that B&N’s own tablets, the soon to be closed-out Nook HD and HD+, have a competing service bundled into them (Google Play Video). It came with Google Play, and while Google might have issues with tech support they are still better at selling video than B&N.
I would have thought that with the addition of Google Video, there was no longer a need to have Nook Video any longer. In fact I had taken the delayed launch of the Nook Video apps as a sign that they were never going to be launched. I was waiting for B&N to announce the closure of the service, not its expansion.
TBH, I’ve never really understood why B&N launched this service in the first place. Sure, it ties in with the meme of platform equals hardware plus content, but B&N had never really followed through on the idea. I mean, B&N still doesn’t sell mp3 music even now. And it took them a full 2 years after they launched a tablet before they sold video. And the Nook App Store was so anemic that it was more of a detriment than a net contributor.
If we look back at B&N over the past 6 months I have to wonder if anyone is in charge there. B&N has killed reading apps and then brought them back. They launched Nook Video, made it redundant, and then wasted money developing apps.
I wish whatever Magic 8-Ball they are using would give more consistent answers. It’s a little confusing for outsiders to follow.