B&N’s Nook Tablet Sales This Year Ranged Between Diddly to Squat
For some time now I’ve been pointing at the frequent Nook sales and the readily available quantity of refurbished Nook Tablets, Nook Colors, and more as a sign that B&N wasn’t doing well in the hardware market . The buy one get 0ne free sales were a particularly troubling sign, and the recent quarterly report showing a loss in the Nook division was also not good.
And today IHS iSuppli confirmed the worst of the rumors. They released a summary of their latest market estimate for the global tablet market, and B&N’s sales have dropped.
According to iSuppli’s analysts, B&N sold only 459 thousand Enhanced ereaders last quarter, and they sold around 614 thousand in Q1 2012. In contrast, Amazon is estimated to have sold over a million Kindle Fires each quarter.
If you add up the estimated KF sales from last fall, Amazon sold around 6 million tablets. In that same time period B&N sold somewhere around 3 million, with most of those sales occurring in the Christmas season last year (chart). Yeah, things aren’t going well for B&N.
I wonder how these poor sales will affect their future plans? I’ve heard via retail channels that B&N plans to launch another Android device before possibly switching to another platform. If sales are this bad now, they might be thinking of moving up the time table. A radical shift can often appear to be an improvement while masking fundamental issues.