Booktrack Raises $3 Million in Funding Round
eBook startups are giving up on enhanced ebooks left and right as they find that there’s simply not enough of a market. That bad luck doesn’t seem to be discouraging Booktrack, which announced on Wednesday that they had raised $3 million in Series A funding.
Booktrack plans to use the funds to expand their new education-focused version of its ebook sound track platform, Booktrack Classroom.
Booktrack launched 4 years ago with a simple idea: adding sound tracks to ebooks. While this idea may not appeal to everyone, Booktrack has seen some success. Their most recent expansion, Booktrack Studio, enables the average author to add sound tracks to ebooks and it is seeing some success. Booktrack says that in the five months since the launch, it has drawn 300,000 users to its site and mobile apps, with more than 3,600 Booktracks created in 30 different languages.
Booktrack is expecting similar success in its new venture. Booktrack Classroom enables students to read, create, and share audio-enhanced ebooks for free. According to Booktrack, it supposedly capable of dramatically improving student reading and writing abilities, They cite 2 small studies which show that students with Booktrack ebooks spent more time reading and showed greater comprehension compared to students who read regular ebooks.
I remain unconvinced that sound tracks in ebooks will prove useful or popular, but you don’t have to take my word for it. You can try the ebooks yourself. Booktrack has free apps in iTunes and Google Play, and you can also read and listen to the ebooks on the Booktrack website.
Have you tried Booktrack? What did you think?