Borders closing sales are ahead of schedule
Borders appear to be dying faster than expected. Mike Cane first noticed this on Saturday, and yesterday I read this about the closing sales:
The liquidators have reported that store closing sales are outpacing their expectations, with many of these stores moving to 40% off within the last few days. These locations have been incredibly busy the past few weeks, and associates at these stores deserve a special thank you for all they’ve done and will continue to do in the coming weeks.
I’ve also found a number of Borders employees griping about the customers. This one in particular sums up most of the complaints:
I’m in a liquidation store, and what kills me, at the register? Check totals are like $100 – $200 per customer! And this has been at 20% off, we just went to 25%.
Let me reiterate. 20% off! We’ve been desperately giving all of these customers basically 33% off everything for a year and a half now. Give them 20%? It’s a massacre.
It’s strange, isn’t it, that people will come in and spend vast amounts of money while bemoaning the loss of a store, and yet they couldn’t be bothered to come the month before and get a better price.
image via Mike Cane
yuzutea March 8, 2011 um 2:00 pm
There’s a pretty big difference there. Those 33% coupons are for one item, whereas the 20% discounts are for everything you might buy.
Jason Evans March 8, 2011 um 4:38 pm
Maybe publishers and sellers alike will realize that you will sell more products than your competitors if you have a lower price.
That would require competition and for sellers to sell things at the price that they want to sell them.
monopole March 8, 2011 um 5:08 pm
As a Borders Plus member I can attest to the fact that their discount and coupon system was hopelessly confusing. People will take a guaranteed 25% as opposed to a confusing and uncertain 33%
Tyler March 8, 2011 um 9:36 pm
I always waited for the 40% coupons and with two e mail addresses I could hit two different Borders with them. Easy to do where I live since I can easily travel to three Borders stores all about 15 minutes apart from each other.