When Shelfie shut down its ebook bundling platform in January, founder Peter Hudson told me that "In the end the unit economics of ebook sales just don't make much sense...
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Category: Bundles
The Failure of Print and E-Book Bundling
How many times has this happened to you: you buy a print book, you start to read it, you go on a trip, you forget to take the book,...
Continue readingShelfie to Shutdown on 31 January – Download Your eBooks NOW
If you got ebooks or audiobooks through Shelfie's print-digital bundling service, you should download them right away and transfer them to another app. Shelfie has announced, both on its site...
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eBook Bundle Service Elly’s Choice Goes International, Rebrands as Book Choice
When it launched in August 2014 Elly's Choice offered Dutch readers a monthly bundle of ebooks for a flat fee. They got ten Epub ebooks each month at a cost of...
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Bookstores Can Double Their Sales by Offering Print/eBook Bundles
When it comes to Shelfie's ebook/print bundles, it's pretty clear how consumers and publishers benefit; one gets a discount on their digital purchase, and the other gets a reader's...
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Open Question: Will Amazon’s Reader’s Edition Tablet Bundle Fare Better Than Earlier Bundle Efforts?
With the launch of the Fire Tablet Reader's Edition this morning, Amazon is going where many publishers have previously dared to tread. The retailer is bundling a Fire HD 8...
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How Long Has Amazon Been Selling eBook Bundles in the Kindle Store?
When I reported yesterday that Amazon had started selling bundles of manga in the Kindle Store in Japan, I thought it was a new phenomenon. It turns out that's not...
Continue readingAmazon is Now Bundling eBooks With Kindles in Germany
Amazon has tried many ideas to sell Kindles, including bundled ads, installment plans, sales, and free trials, and now the retailer has moved on to bundles. Earlier this week...
Continue readingAs Amazon Launches Their 4th Content/Hardware Bundle, How Much Success Do You Think They’ll Have?
Earlier today Amazon quietly launched what has turned out to be their fourth content+ hardware bundle, a detail I missed until after I reported on that earlier story. The...
Continue readingHarperCollins Partners with Kobo, Launches a Book Bundle Pilot in Australia
Clearly a believer in the idea that one can never have too many pilots, HarperCollins has launched a new print/digital pilot program today in Australia. Developed in partnership with...
Continue readingBarnes & Noble Experiments With Print/eBook Bundles
Hot on the heels of B&N's expansion into author services comes the news that Barnes & Noble is trying a bundle program of their own. The retailer is bringing print and digital...
Continue readingHarperCollins Launches Their Third eBook Bundle Program
Following only weeks after the launch of print+ebook bundle pilot programs with BitLit and Bookshout, HarperCollins debuted a new bundle this week. The trade publisher has signed up with Humble Bundle...
Continue readingHarperCollins Launches Second Print+eBook Bundle Pilot in as Many Weeks
What's better than running one pilot program to test a new business model? According to HarperCollins, running two pilots at the same time. The US publisher launched a new...
Continue readingHarperCollins Partners with BitLit, Launches Pilot Program to Bundle eBooks with Print Books
With everyone from retailers like Amazon and Inkling to publishers like Verso Books and O'Reilly offering them, ebook/print bundles are a hot topic right now in digital publishing and...
Continue readingWolters Kluwer to Bundle Inkling eBooks With Print Titles
One of the world's largest technical, health, and law publishers announced on Tuesday that they are launching an ebook bundling program. Wolters Kluwer Health is following in the footsteps...
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