Marketing

Instafreebie to Rebrand as Prolific Works

17 September, 2018 // 16 Comments

The free ebook distribution service Instafreebie announced on Monday that they rebranding the company on 1 October in anticipation of a pivot to provide new services. Instafreebie sent out an email [Read More ...]

Grow Your Author Mailing List with These 7 Essential Tools

3 June, 2018 // 0 Comments

You've heard over and over that the best way to promote your author career is a robust mailing list. This is true no matter the product, the business model, or the industry. A mailing list is [Read More ...]

Nate’s Big List of Email Service Companies

26 May, 2018 // 11 Comments

Social media and crowd-funding may be getting all the hype, but frankly the most effective way to make a sale or build an audience is through mailing lists. You can maintain a mailing list in your [Read More ...]

Seven Drop Dead Simple Ways Authors Can Grow Their Audience in 20 Minutes or less

21 May, 2018 // 1 Comment

One of the first - and possibly the most important - things authors learn about developing their writing career is that marketing is not something you can just do once and then forget about. Instead, [Read More ...]

Nate’s Big List of eBook Market Analytic Tools

15 May, 2018 // 6 Comments

Finding the right niche / genre / keywords to market your book, and then parsing the sales data once your ebook is on the market, can mean the difference between a best-seller book and one no one has [Read More ...]

Nate’s Big List of Free & Paid Book Promotion Websites

21 January, 2018 // 14 Comments

As everyone knows, an ebook is an author's best marketing tool. You can trade a free ebook for a mailing list signup, or drop the price and rack up a lot of sales. But in order to do that, you'll [Read More ...]

JetBlue Launches its Third-Annual Free Book Marketing Campaign

3 July, 2017 // 0 Comments

For the past couple summers JetBlue has been buying itself good PR by briefly giving away free ebooks from vending machines, first in Detroit and then in Washington DC. Now local newspapers are [Read More ...]

BookBub Now Selling CPM Ads in Its Deals Newsletters

25 May, 2016 // 6 Comments

Bookbub has long charged authors and publishers fees in order to be accepted into one of its ebook deal newsletter, but it has always set a certain standard for quality (reviews) and editorial fit. [Read More ...]

Daily eBook Deals Are Yesterday’s News, And Tomorrow’s Marketing Tool

29 December, 2015 // 2 Comments

The Wall Street Journal has just noticed what authors and publishers have known since at least 2012, that email marketing still works wonders. The WSJ published an article yesterday which focused on [Read More ...]

Penguin Random House Launches LitFlash, a BookBub Competitor

4 August, 2015 // 13 Comments

There are approximately eleventy bajillion websites that help you find cheap reads, and if that's not enough then you might be interested the latest project from Penguin Random House. Yesterday a [Read More ...]

Penguin’s New Marketing Effort Will Bring eBook Excerpts to Amtrak Passengers

14 April, 2015 // 0 Comments

Here's another reason why Rook's location-based ebookstore idea has the odds stacked against it. Late last week Penguin Random House announced that it had struck an exclusive deal to bring PRH titles [Read More ...]

Rook Retreads Location-Based eBooks Idea as Innovative Business Plan

13 April, 2015 // 8 Comments

There's nothing like marketing to a captive audience. TV commercials make use of that idea, and pretty soon a new startup called Rook will launch a service which offers free ebooks to users so long [Read More ...]

Free Content Can Work – Maybe

17 December, 2012 // 0 Comments

I have long believed that free content can work, if handled correctly, and there's mounting evidence that I am correct. Cards Against Humanity has wrapped up their name-your-price project today. This [Read More ...]

Author’s eBook Giveaway Runs Afoul of Google Copyright Bots

27 September, 2012 // 0 Comments

Apparently Google has a problem with its ads being posted on sites that “distribute copyrighted materials.” (Never mind that this should mean they shouldn’t have ads on any sites, given that [Read More ...]

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