Marketing Archives | The Digital Reader

Are Email Verification/Validation Services Worth the Cost?

6 December, 20186 December, 2018MarketingOne Comment

If you hang around where business people (this includes authors) talk about marketing, the topic of mailing lists will come up a lot, and every so often someone will...

Guest Post: Five Things Readers Consider When Choosing Their Next Book

21 October, 201823 October, 2018Marketing, Self-PubOne Comment

For many authors, the best way to get your book to sell can sometimes be a mystery. Everywhere you look, different people suggest different things; making it hard to...

Instafreebie to Rebrand as Prolific Works

17 September, 201819 September, 2018Marketing, Self-Pub17 Comments

The free ebook distribution service Instafreebie announced on Monday that they rebranding the company on 1 October in anticipation of a pivot to provide new services. Instafreebie sent out...

Grow Your Author Mailing List with These 7 Essential Tools

3 June, 20189 October, 2018Marketing, Self-PubLeave a comment

You've heard over and over that the best way to promote your author career is a robust mailing list. This is true no matter the product, the business model, or...

Nate’s Big List of Email Service Companies

26 May, 201815 August, 2018Marketing, Self-Pub11 Comments

Social media and crowd-funding may be getting all the hype, but frankly the most effective way to make a sale or build an audience is through mailing lists. You...

Seven Drop Dead Simple Ways Authors Can Grow Their Audience in 20 Minutes or less

21 May, 20189 October, 2018Marketing, Self-PubOne Comment

One of the first - and possibly the most important - things authors learn about developing their writing career is that marketing is not something you can just do...

Nate’s Big List of eBook Market Analytic Tools

15 May, 20184 June, 2018Marketing, Self-Pub6 Comments

Finding the right niche / genre / keywords to market your book, and then parsing the sales data once your ebook is on the market, can mean the difference...

Nate’s Big List of Free & Paid Book Promotion Websites

21 January, 201816 June, 2018Marketing, Self-Pub16 Comments

As everyone knows, an ebook is an author's best marketing tool. You can trade a free ebook for a mailing list signup, or drop the price and rack up...

JetBlue Launches its Third-Annual Free Book Marketing Campaign

3 July, 20173 July, 2017MarketingLeave a comment

For the past couple summers JetBlue has been buying itself good PR by briefly giving away free ebooks from vending machines, first in Detroit and then in Washington DC....

BookBub Now Selling CPM Ads in Its Deals Newsletters

25 May, 201626 May, 2016Advertising, Marketing6 Comments

Bookbub has long charged authors and publishers fees in order to be accepted into one of its ebook deal newsletter, but it has always set a certain standard for...

Daily eBook Deals Are Yesterday’s News, And Tomorrow’s Marketing Tool

29 December, 201515 May, 2016e-Reading Software, Freebies, Marketing2 Comments

The Wall Street Journal has just noticed what authors and publishers have known since at least 2012, that email marketing still works wonders. The WSJ published an article yesterday...

Penguin Random House Launches LitFlash, a BookBub Competitor

4 August, 201512 May, 2017e-Reading Software, Marketing13 Comments

There are approximately eleventy bajillion websites that help you find cheap reads, and if that's not enough then you might be interested the latest project from Penguin Random House....

Penguin’s New Marketing Effort Will Bring eBook Excerpts to Amtrak Passengers

14 April, 20159 May, 2017MarketingLeave a comment

Here's another reason why Rook's location-based ebookstore idea has the odds stacked against it. Late last week Penguin Random House announced that it had struck an exclusive deal to...

Rook Retreads Location-Based eBooks Idea as Innovative Business Plan

13 April, 201512 May, 2017Conferences & Trade shows, Marketing8 Comments

There's nothing like marketing to a captive audience. TV commercials make use of that idea, and pretty soon a new startup called Rook will launch a service which offers...

Category: Marketing