Marketing

You've heard over and over that the best way to promote your author career is a robust mailing list. This is true no matter the product, the business model, or the industry. A mailing list is [Read More ...]

Social media and crowd-funding may be getting all the hype, but frankly the most effective way to make a sale or build an audience is through mailing lists. You can maintain a mailing list in your [Read More ...]

One of the first - and possibly the most important - things authors learn about developing their writing career is that marketing is not something you can just do once and then forget about. Instead, [Read More ...]

Finding the right niche / genre / keywords to market your book, and then parsing the sales data once your ebook is on the market, can mean the difference between a best-seller book and one no one has [Read More ...]

As everyone knows, an ebook is an author's best marketing tool. You can trade a free ebook for a mailing list signup, or drop the price and rack up a lot of sales. But in order to do that, you'll [Read More ...]