Marketing Archives | The Digital Reader

Press, Page, Media, and Pub – Did You Know You Have More Website Domain Options Than Just DotCom?

6 April, 20196 April, 2019Marketing3 Comments

Do you know how almost everyone uses a website domain ending in DotCom? Have you ever thought about being more adventurous? The usual advice on the topic of authors...

BookFunnel Adds Buy Buttons to Landing Pages

24 March, 201924 March, 2019MarketingOne Comment

Remember how InstaFreebie re-branded last year as Prolific Works with the apparent goal of launching new services? That has so far proven to be a nothing burger, but Prolific...

Bookbub Branches Out, Now Offers Audiobook Deals in Partnership with Findaway

5 March, 20196 March, 2019Audiobook, Marketing5 Comments

Bookbub has launched a new deals service to sell publisher audiobooks. On Tuesday they announced they had partnered with Findaway to launch Chirp, a site where you can buy...

Reedsy Launches a Book Discovery Service

4 March, 20194 March, 2019Marketing, Self-Pub6 Comments

In a time when many authors buy Facebook and Amazon ads to catch the attention of readers, Reedsy is launching a book discovery service called Reedsy Discovery. Throwing humility...

Barnes & Noble Launches Ad Portal in B&N Press

22 January, 201922 January, 2019Barnes & Noble, Marketing, Self-PubLeave a comment

Barnes & Noble sure likes to send mixed messages. They may have stopped promoting the Nook with in-store signage, but at the same time the B&N Press team is...

Amazon Drops Product Display Ads, Launches Lockscreen Ads for Authors

7 January, 20198 January, 2019Advertising, Amazon, Marketing6 Comments

Over the past few months I have been hearing rumors of Amazon changing its ad program while at the same time I've been seeing indie titles show up in...

How to Set Up and Edit Your Amazon.com Author Profile

6 January, 20196 January, 2019Kindle (platform), Marketing, Self-Pub2 Comments

KDP (Kindle Direct Publishing) is widely seen as a self-publishing portal. This is funny both because publishers use it to manage their titles in the Kindle Store, and also...

Guest Post: Why Snail Mail is Still Effective in the Age of the Internet

4 January, 20194 January, 2019Marketing4 Comments

Now that brands can reach consumers through emails, texts, and social media, the idea of sending a physical postcard or promotional letter is obsolete, right? Actually, the above statement...

Are Email Verification/Validation Services Worth the Cost?

6 December, 20186 December, 2018MarketingOne Comment

If you hang around where business people (this includes authors) talk about marketing, the topic of mailing lists will come up a lot, and every so often someone will...

Guest Post: Five Things Readers Consider When Choosing Their Next Book

21 October, 201823 October, 2018Marketing, Self-PubOne Comment

For many authors, the best way to get your book to sell can sometimes be a mystery. Everywhere you look, different people suggest different things; making it hard to...

Instafreebie to Rebrand as Prolific Works

17 September, 201819 September, 2018Marketing, Self-Pub17 Comments

The free ebook distribution service Instafreebie announced on Monday that they rebranding the company on 1 October in anticipation of a pivot to provide new services. Instafreebie sent out...

Grow Your Author Mailing List with These 7 Essential Tools

3 June, 20189 October, 2018Marketing, Self-PubLeave a comment

You've heard over and over that the best way to promote your author career is a robust mailing list. This is true no matter the product, the business model, or...

Nate’s Big List of Email Service Companies

26 May, 20186 January, 2019Marketing, Self-Pub11 Comments

Social media and crowd-funding may be getting all the hype, but frankly the most effective way to make a sale or build an audience is through mailing lists. You...

Seven Drop Dead Simple Ways Authors Can Grow Their Audience in 20 Minutes or less

21 May, 201818 March, 2019Marketing, Self-PubOne Comment

One of the first - and possibly the most important - things authors learn about developing their writing career is that marketing is not something you can just do...

Nate’s Big List of eBook Market Analytic Tools

15 May, 20184 June, 2018Marketing, Self-Pub6 Comments

Finding the right niche / genre / keywords to market your book, and then parsing the sales data once your ebook is on the market, can mean the difference...

Category: Marketing