Barnes & Noble sure likes to send mixed messages. They may have stopped promoting the Nook with in-store signage, but at the same time the B&N Press team is...
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Category: Marketing
Amazon Drops Product Display Ads, Launches Lockscreen Ads for Authors
Over the past few months I have been hearing rumors of Amazon changing its ad program while at the same time I've been seeing indie titles show up in...
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How to Set Up and Edit Your Amazon.com Author Profile
KDP (Kindle Direct Publishing) is widely seen as a self-publishing portal. This is funny both because publishers use it to manage their titles in the Kindle Store, and also...
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Guest Post: Why Snail Mail is Still Effective in the Age of the Internet
Now that brands can reach consumers through emails, texts, and social media, the idea of sending a physical postcard or promotional letter is obsolete, right? Actually, the above statement...
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Are Email Verification/Validation Services Worth the Cost?
If you hang around where business people (this includes authors) talk about marketing, the topic of mailing lists will come up a lot, and every so often someone will...
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Guest Post: Five Things Readers Consider When Choosing Their Next Book
For many authors, the best way to get your book to sell can sometimes be a mystery. Everywhere you look, different people suggest different things; making it hard to...
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Instafreebie to Rebrand as Prolific Works
The free ebook distribution service Instafreebie announced on Monday that they rebranding the company on 1 October in anticipation of a pivot to provide new services. Instafreebie sent out...
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Grow Your Author Mailing List with These 7 Essential Tools
You've heard over and over that the best way to promote your author career is a robust mailing list. This is true no matter the product, the business model, or...
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Nate’s Big List of Email Service Companies
Social media and crowd-funding may be getting all the hype, but frankly the most effective way to make a sale or build an audience is through mailing lists. You...
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Seven Drop Dead Simple Ways Authors Can Grow Their Audience in 20 Minutes or less
One of the first - and possibly the most important - things authors learn about developing their writing career is that marketing is not something you can just do...
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Nate’s Big List of eBook Market Analytic Tools
Finding the right niche / genre / keywords to market your book, and then parsing the sales data once your ebook is on the market, can mean the difference...
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Nate’s Big List of Free & Paid Book Promotion Websites
As everyone knows, an ebook is an author's best marketing tool. You can trade a free ebook for a mailing list signup, or drop the price and rack up...
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JetBlue Launches its Third-Annual Free Book Marketing Campaign
For the past couple summers JetBlue has been buying itself good PR by briefly giving away free ebooks from vending machines, first in Detroit and then in Washington DC....
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BookBub Now Selling CPM Ads in Its Deals Newsletters
Bookbub has long charged authors and publishers fees in order to be accepted into one of its ebook deal newsletter, but it has always set a certain standard for...
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Daily eBook Deals Are Yesterday’s News, And Tomorrow’s Marketing Tool
The Wall Street Journal has just noticed what authors and publishers have known since at least 2012, that email marketing still works wonders. The WSJ published an article yesterday...
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